Mumbai,
10 July, 2026: Rustomjee, one of Mumbai's leading real estate
developers, has announced the launch of its limited period exclusive payment plan.
Designed to make buying a property more accessible and financially convenient,
the campaign allows customers to own a Rustomjee home by paying just 10%
upfront.
Available
across select Rustomjee properties, the offer caters to first-time homebuyers,
young professionals, growing families, and investors seeking long-term value.
By lowering the entry barrier and allowing customers to spread their financial
commitments over time, the campaign provides a timely opportunity to enter the
real estate market.
Mukesh
Singh, Chief Sales Officer, Rustomjee, added, “Today’s
homebuyers are seeking both aspiration and financial flexibility and
increasingly, they expect both from the same proposition. Purchasing a home
remains one of the most significant financial decisions a family will ever
make, and we recognise that the biggest hurdle is often not the willingness to
buy, but the weight of upfront financial commitment that comes with it.
Our ‘10% Now’ payment plan
directly addresses this reality allowing customers to secure their preferred
home today with minimal immediate outlay, while deferring the balance payment
until closer to project completion. This gives families the financial
flexibility and confidence to plan their transition into a new home without
immediate financial strain.
The
plan has been thoughtfully designed to cater to different buyer segments. For
NRIs, it provides the opportunity to make a lower upfront investment while
potentially benefiting from currency fluctuations or continued participation in
equity markets. For UHNIs with significant investments in equity markets, it
allows them to remain invested for potential short to long-term upside. For
end-users, it offers the flexibility to time the sale of their existing asset
closer to the completion of our project, potentially enabling better value
realisation. By significantly reducing the upfront financial commitment, the
plan empowers customers to optimize their capital while making one of life's
most important investments.”
The
campaign is also rooted in a philosophy that places families and human
experiences at the centre of every home. While the world often measures success
through achievements and titles, home remains the one place where people can
simply be themselves, surrounded by those who matter most. It is this belief
that informs everything Rustomjee builds.
As
families invest in their future and celebrate new milestones, Rustomjee’s exclusive payment plan
offers a compelling opportunity to turn the dream of homeownership into reality
with greater ease, confidence, and peace of mind.
About
Rustomjee Group:
Incorporated in 1995, Keystone Realtors Limited is one of the
prominent MMR based real estate developers and a leader in the redevelopment
space. The company has a substantial portfolio of projects spanning the Mumbai
Metropolitan Region (MMR), with 39 Completed Projects, 17 Ongoing Projects and
21 Forthcoming Projects that cover all price points from Mass Market to Luxury.
So far, the company has delivered over 29+ million square feet of construction
area, with a pipeline of over 46 million square feet of construction area in
the works. A strategic asset-light approach, an integrated real estate development
model, and a strong eye for quality and detail gives the Company's management
team an edge over its peers. By successfully housing 19000+ families including
re-housing 1900+ existing families through several redevelopment projects, the
company has detailed understanding of (re)development process and is committed
to generating value for all its stakeholders.