Introducing
a low-profile silhouette for both men & women,
combining
premium craftsmanship, contemporary design & everyday versatility.
Priced
at ₹5,999/-
Available
across exclusive The House of Rare stores,
website, app & marketplaces
Rare'Z,
the premium footwear label from The House of Rare (Rare Rabbit & Rareism),
introduces OTIMO, a driving-inspired lifestyle sneaker built on a distinctive
low-profile and flat sole structure, that brings together
refined design, thoughtful construction and everyday comfort. Named after the
Portuguese word Ótimo, meaning "excellent", the
collection reflects the brand's pursuit of creating products where every detail
- from proportion and material to construction and comfort, is thoughtfully
developed.
OTIMO
reimagines the classic driving shoe through a contemporary sneaker.
Lightweight, versatile and designed for all-day wear, it delivers the stability
and flexibility while retaining the ease and comfort of an everyday sneaker.
Crafted using premium vegan suede, breathable mesh panels and reflective
detailing, the collection stands out through its refined construction,
thoughtful detailing and distinctive silhouette, whether viewed from a distance
or up close.
OTIMO
marks another milestone in Rare'Z's journey, as it expands its design-led
footwear offering for women as well. Women have always been
part of Rare'Z's long-term vision. Rather than entering the category quickly,
the brand spent the past two years refining the fit, construction and design to
ensure the collection delivers the same standards of comfort and craftsmanship
it is known for. OTIMO marks the beginning of Rare'Z's expansion into a broader
footwear portfolio, with future iterations planned across new materials,
colourways and design innovations.
OTIMO
for Women
Available
in EU sizes 36-40, the women's collection introduces fresh colourways
including Light Yellow, Light Blue, Black and White. Developed with the
same emphasis on fit, comfort and craftsmanship, the collection offers a
contemporary sneaker that seamlessly complements both elevated and everyday
dressing.
OTIMO
for Men
Designed
in EU sizes 41-45, the men's collection is available in versatile colourways
including White, Black, Light Grey, Light Blue, and Light Yellow. Combining
understated aesthetics with everyday functionality, the sneakers transition
effortlessly from workdays to weekends, making them a versatile addition to the
modern wardrobe.
Mr.
Manish Poddar, Founder & Creative Director, The House of Rare & RARE’Z,
comments, "The hardest products to design are often the
simplest. When you are working with a clean silhouette, every millimetre
matters - the height, the proportions, the toe shape, the sole, and the way the
upper sits on the foot. OTIMO is the result of continuously refining those
details until the product felt balanced. That process is what makes the
collection meaningful to me."
The
launch campaign embraces a restrained creative direction, allowing the product
itself to take centre stage. Through clean compositions, minimal styling and
thoughtful visual storytelling, the campaign highlights the craftsmanship,
silhouette and detailing that define OTIMO.
About
The House of Rare
Established
in 2015 under the Radhamani Textiles umbrella, led by Mr. Manish Poddar – Founder,
The House of Rare; and Mrs. Akshika Poddar – Co-Founder, The House of Rare, has
bloomed into a multifaceted fashion powerhouse. Housing both Rareism, a
womenswear line that embraces contemporary design for the modern woman, and
Rare Rabbit, a menswear brand celebrated for defying traditional masculinity
through its clothing. Both brands have a thriving E-Commerce presence,
establishing themselves as leading forces in the representation of Western
fashion within the Indian market. Boasting over 1100+ retail touchpoints
across Exclusive Brand Stores, Large Format Retail, and Multi-Brand outlet, The
House of Rare remains firmly committed to its core principles, driving its
continued growth and success. In 2024, the House of Rare launched Rare Ones, a
kidswear line catering to boys aged 04-14, and Rare’Z by Rare Rabbit - a
footwear line that carries forward the brand’s contemporary aesthetic into
footwear, combining sleek design, refined craftsmanship, and everyday
versatility.
In
2025, the House of Rare launched a cultural platform called RareFore. It
celebrates India’s creative spirit through culture, music, food, art, and
storytelling - spotlighting those who stay true to their craft. Rooted in
detail and emotion, RareFore offers layered experiences that honour the depth
of Indian heritage as it travels across the country.
Website
Link - https://thehouseofrare.com/pages/rarez-otimo