India,
09th June 2026: Pidilite Industries’ arts and crafts brand
Fevicryl has unveiled its new digital video campaign, ‘Fevicryl YUDU - Banao
Apni Stories’, marking its foray into the premium children’s art category.
Rooted in the belief that every child has a story waiting to be told, the
campaign celebrates imagination as the beginning of every story and creativity
as the language through which children express who they are.
The
Fevicryl YUDU range includes a thoughtfully curated portfolio of child-safe
creative tools such as brush pens, poster colours, 3-in-1 pencils and more.
Designed to work across multiple surfaces, the range gives children the freedom
to draw, paint, mould and create without boundaries. Every product is non-toxic
and made to encourage limitless exploration.
Speaking
about the launch, Mr. Kashyap Gala, Senior Vice President, Consumer Products
Division, Pidilite Industries Ltd., said, "With Fevicryl YUDU - Banao
Apni Stories, we wanted to create more than an art range, we wanted to create a
brand that believes every child deserves the freedom to imagine, express and
tell stories in their own unique way. Fevicryl YUDU equips children with the
right creative tools to turn everyday thoughts, ideas and dreams into stories,
helping them discover the joy of self-expression without limits."
At
the heart of the campaign lies a simple belief: stories are an extension of who
children are. Whether it’s a dinosaur flying to school, a house in the clouds
or animals that talk, children’s imaginations know no rules. Through colours,
clay and creative play, they build worlds that are wonderfully their own.
Fevicryl
YUDU is an invitation for children to imagine freely, explore fearlessly and
express themselves in their own unique way. The campaign positions creativity
not as an outcome to perfect, but as a journey where every scribble, colour and
creation becomes part of a child’s own story. With creative tools that work
across multiple surfaces, Fevicryl YUDU ensures that imagination is never
confined by the canvas.
The campaign also introduces a vibrant
character-led universe that accompanies children on their creative adventures,
making storytelling even more engaging while inspiring them to keep creating
stories wherever their imagination takes them.
The
campaign will be amplified across digital platforms and reflects Pidilite's
continued commitment to building meaningful connections in the children's art
and craft category.
With
'Fevicryl YUDU - Banao Apni Stories', the brand continues to inspire children
to imagine freely and tell stories that are uniquely their own.
TVC
Link: https://youtu.be/edERVgGRmOc?si=oVDTbWN71HfZNoez
About
Pidilite: Pidilite Industries Limited is a leading manufacturer
of adhesives and sealants, construction chemicals, craftsmen products, DIY
(Do-It-Yourself) products and polymer emulsions in India. Our portfolio also
includes paint chemicals, automotive chemicals, art materials and stationery,
fabric care, maintenance chemicals, industrial adhesives, industrial resins and
organic pigments & preparations. Many of our products are born from strong
in-house R&D. Our flagship brand Fevicol is a household name,
synonymous with trust and reliability. Other major brands include M-Seal,
Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite, and Fevicryl.
Learn
more about Pidilite on: www.pidilite.com | LinkedIn
For
media queries, please contact:
Pidilite
Industries
Hiral
Jani Vasani | hiral.vasani@pidilite.com
Head,
Corporate Communications & PR
Adfactors
PR
Farhad
Ali | 902 235 1286 | farhad.ali@adfactorspr.com
Khushbu
Pamnani | 875 888 6363 | khushbu.pamnani@adfactorspr.com