Expanding access to certified PPE across Tier 2 and Tier 3 markets while advancing workplace safety awareness nationwide
New Delhi, 07 July, 2026: KARAM Safety, a global leader in personal protective equipment (PPE) and fall protection solutions, has achieved a significant milestone by expanding its retail footprint to over 800 stores across India. Building on this momentum, the company has announced plans to expand its reach to over 2 lakh hardware and paint shops nationwide, further strengthening access to certified workplace safety products across urban, semi-urban, and rural markets.
Since
launching its Retail Division in 2021, KARAM Safety has steadily expanded its
presence nationwide, with a strong focus on Tier 2 and Tier 3 markets. Over the
past five years, the company has built a robust retail ecosystem spanning
hardware, tools, welding, sanitary ware, and paint stores, helping make
workplace safety products more accessible to workers, contractors, and small
businesses. Supported by a dedicated network of Sales Executives, Area Sales
Managers, and Regional Sales Managers, the company continues to strengthen
market development, customer engagement, and product availability across India.
KARAM
Safety offers a comprehensive portfolio of PPE solutions, including safety
helmets, protective eyewear, safety shoes, industrial gloves, cut-resistant
sleeves, safety harnesses, and lanyards, catering to the safety needs of
workers across industries.
Commenting
on the milestone, Mr. Hemant Sapra, President, Global Sales and Marketing,
KARAM Safety, said, "Reaching 800 retail stores is a significant
milestone in KARAM Safety's journey to make workplace safety more accessible
across India. Safety should not be limited to large industrial centres; it must
reach every worker, irrespective of location. Our retail expansion has enabled
us to bring certified safety solutions closer to underserved markets, helping
strengthen safety awareness and encouraging the adoption of quality PPE at the
grassroots level. This achievement reinforces our commitment to building a
stronger safety culture across the country."
Further
strengthening its omnichannel approach, KARAM Safety has expanded access to
workplace safety products through KARAM Safety Online,
its dedicated e-commerce platform.
The online store offers a wide range of certified PPE products, including
safety helmets, gloves, eyewear, footwear, and fall protection equipment,
enabling customers across India to access industrial-grade safety solutions
with greater convenience. By complementing its growing retail network with a
digital platform, the company is ensuring wider availability of safety products
while supporting informed purchasing decisions and safety awareness among
individual users, small businesses, and enterprises alike.
The
retail expansion supports KARAM Safety's vision of building a sustainable and
scalable B2C business model. Unlike traditional industry players that primarily
rely on industrial distributors and B2B procurement channels, the company has
focused on expanding access to industrial-grade PPE through hyper-local retail
networks. This approach has also helped create awareness and adoption among
non-traditional customer segments, including pesticide dealers, rural brick
manufacturers, and cement dealers.
Speaking
on the achievement, Mr. Rajesh Nigam, President, Technical, KARAM Safety,
said, "Our retail expansion has been driven by a clear objective to make
industrial-grade safety products easily available where people work and live.
The support of our channel partners, distributors, and retailers has been
instrumental in helping KARAM Safety scale rapidly and reach new customer segments.
Beyond traditional industrial markets, we have successfully expanded awareness
among diverse customer groups, significantly broadening the reach of workplace
safety products across the country."
The
company continues to strengthen retailer engagement through initiatives such as
its loyalty rewards programme while working closely with channel partners,
dealers, and distributors who have played a critical role in expanding its
retail footprint.
The
800-store milestone marks another important step in KARAM Safety's mission to
advance a Zero Harm culture by making certified safety solutions accessible to
every worker. As the company works towards its goal of reaching over 2 lakh
hardware and paint shops across India, it remains committed to fostering a
culture of prevention, protection, and progress across the nation's workforce.
About
KARAM Safety
KARAM
Safety is a leading global occupational safety brand with a vast portfolio of
over 3,800 certified products conforming to multiple national and international
standards and exports its safety solutions to over 140 nations. The company has
a team of over 4,500 professionals who have been relentlessly developing,
testing, and evaluating products, earning KARAM Safety a reputation as one of
the finest global companies providing world-class personal protective equipment
(PPE), fall protection solutions, and fixed-line systems. KARAM Safety is a
responsible brand that values empowering people, uplifting society, and
enriching the environment.
For
more information about KARAM Safety, please visit: https://www.KARAM.in/