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The limited Couture Edition of MG M9 and MG
Cyberster will be produced in 50 units each, available exclusively through MG
SELECT. Pre-reservations end with the price announcement on August 3, 2026.
Mumbai
| July 20, 2026 : Internationally acclaimed couturier Gaurav
Gupta unveiled Light Song, his latest couture collection, at the Jio World
Convention Centre in Mumbai. Developed over nine months by more than 200
artisans across 6,000 hours of hand craftsmanship, the collection presented
over 70 couture looks spanning cocktail dressing, occasion wear, bridal couture
and menswear. As the Official Automobile Partner of the showcase, MG SELECT,
the luxury brand channel of JSW MG Motor India, marked the occasion with the
unveiling of the MG M9 and Cyberster Couture Editions, India’s first
couture-edition luxury vehicles, bringing the House’s design language off the
runway and onto the road.
Extending
the creative universe beyond the runway, the Couture Edition of the MG M9 and
MG Cyberster, both envisioned by Gaurav Gupta were unveiled at the show.
Inspired by his signature Serpent Infinity motif, a recurring symbol of
continuity, transformation and quiet power, the bespoke vehicles reinterpret
automotive design through the lens of haute couture, bringing together craftsmanship,
innovation and rarity in two highly exclusive collector editions.
The
collaboration between the two Houses builds on a partnership that began earlier
this year at the opening of Gupta’s menswear flagship in New Delhi, where an
early, exploratory take on the Cyberster first hinted at what couture and
automotive design might build together. For this chapter, that dialogue moved
from suggestion to statement: both the M9 and the Cyberster now carry Gupta’s
Serpent Infinity motif, a recurring signature in his work associated with
continuity, transformation and quiet power, realised through the same
embroidery artistry, tonal layering and hand-finished detailing that defined
the silhouettes on Light Song’s runway — lending each vehicle a sense of movement
and depth that shifts with the light, much as fabric does. The Cyberster,
designed by Gaurav Gupta, also featured on the runway itself, extending the
collection’s narrative into motion.
Speaking
on the occasion, Milind Shah, Head - MG SELECT, JSW MG Motor India said,
“We believe the future of luxury lies in creating experiences that people
connect with emotionally. The MG M9 and Cyberster Couture Editions are a
celebration of that belief. They bring together the artistry of couture to
create vehicles that are as expressive as they are innovative. They reflect our
vision of building automobiles as enduring symbols of individuality,
craftsmanship and modern luxury.”
Speaking
on the collaboration, Gaurav Gupta said, “Every design begins with a
vision of how people experience movement. With the MG M9 and Cyberster Couture
Edition, we translated the craftsmanship and sculptural philosophy of couture
into the world of luxury mobility. It represents a new benchmark where design,
technology and artistry coexist, redefining what a premium automotive
experience can be.”
The
limited Couture Edition of MG M9 and MG Cyberster will be produced in 50 units
each, available exclusively through MG SELECT. Pre-reservations end with the
price announcement on August 3, 2026, giving a select circle of patrons a
narrow window to secure one of these vehicles ahead of their formal arrival.
With
Light Song and its extension onto the M9 and Cyberster, Gaurav Gupta and MG
SELECT together reaffirm a shared belief: that couture is not confined to
fabric, and luxury is best expressed as a continuous, evolving craft — one that
now moves as fluidly across a vehicle’s surface as it does across a silhouette.