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Bengaluru,
India — July 2, 2026 : FirstHive, a composable enterprise Customer
Data Platform (CDP) powered by Agentic AI and advanced identity resolution,
today announced expanded AI capabilities built natively on Snowflake’s AI
Data Cloud and integrated with Snowflake Cortex AI to help organizations
unify customer data, generate real-time intelligence, and autonomously activate
customer engagement at scale.
Built on
Snowflake, FirstHive enables enterprises to unify structured and
unstructured data from CRM, loyalty, commerce, digital, customer care, and
operational systems into a Customer 360 that evolves in near real
time with every interaction, signal, and behavior. Its composable framework can
be deployed directly within a customer’s Snowflake
environment. FirstHive’s proprietary multi-layer graph technology
connects fragmented customer records across channels, devices, households,
influencers, and decision-making relationships, enabling marketers to recognize
the right customer, understand their full context, and deliver more relevant
experiences across every touchpoint. This creates a unified and trusted
customer foundation for AI-driven engagement, analytics, and
personalization.
Through
integration with Snowflake Cortex AI and ML capabilities, FirstHive operationalizes
AI directly within Snowflake’s governed environment, enabling organizations to
reduce data movement, improve scalability, and accelerate time-to-value for
AI-powered customer intelligence initiatives.
The combined
solution supports:
- Real-time
customer segmentation and predictive scoring
- AI-driven
next-best-action recommendations
- Churn
prediction and lifecycle optimization
- Autonomous
campaign and journey orchestration
- Structured
and unstructured data analysis
- Omnichannel
personalization and activation
- Real-time
Customer 360 and Golden Record creation
By combining
composable CDP architecture, identity resolution, Agentic AI, and Snowflake
Cortex AI, organizations can modernize customer engagement while improving
operational efficiency, customer retention, loyalty, and revenue growth.
“Enterprises
today require more than traditional analytics , they need
autonomous intelligence that can continuously interpret customer signals and
activate engagement in real time,” said Aditya Bhamidipaty, Founder and
CEO at FirstHive. “By integrating FirstHive’s composable
CDP, identity resolution, and Agentic AI capabilities with Snowflake,
organizations can operationalize AI securely within Snowflake while
accelerating customer intelligence and business outcomes at enterprise
scale.”
“To build a
truly Agentic Enterprise, organizations need a unified, real-time data
foundation with precise customer context required to orchestrate experiences at
scale," said Dhiraj Narang, Director and Head of Partnerships -
India, Snowflake. "Together, Snowflake and FirstHive bridge
the gap between massive data infrastructure and intelligent marketing
activation. We are embedding AI directly into the customer journey, empowering
brands to turn data into immediate, autonomous actions that drive business
growth."
The combined
solution supports enterprise use cases across industries, including airlines,
hospitality, banking, insurance, retail, utilities, telecommunications, and
real estate.
About FirstHive
FirstHive is
a composable AI-powered enterprise Customer Data Platform (CDP) that helps
organizations unify fragmented customer data, resolve identities across systems
and channels, and activate real-time customer intelligence at scale. Combining
composable CDP architecture, advanced identity resolution, Agentic AI, and
omnichannel activation, FirstHive enables enterprises to create
persistent Customer 360 profiles and trusted Golden Records while delivering
predictive insights, next-best actions, and personalized engagement to improve
customer retention, marketing performance, and business growth. For more
information, visit www.FirstHive.com.