Bengaluru,
India : Bizom, an AI-first route-to-market platform
for consumer goods companies, announced that industry veteran Naresh Sethi has
joined as the Director of Board. The appointment comes at a pivotal stage in
Bizom's growth as the company accelerates its next phase of expansion in India
and international markets.
Naresh
is a technology enthusiast and global business leader with rich, cross-industry
experience spanning retail, consumer goods, and digital transformation. He
currently serves as Chairman of VST Industries, and has held senior advisory
and strategic roles at leading organizations, including Salesforce and ITC.
Having
spent over two decades with British American Tobacco (BAT), including serving
as Executive Board Director, Naresh led business and digital transformation,
strategy, M&A, and regional operations across markets including West Europe
and Japan.
"Naresh
sits at a rare intersection of technology, CPG, and organizational strategy; a
combination that is exactly what Bizom needs as we scale. Beyond his
experience, we believe he will bring strong structure and rigor to the board
itself, sharpening how we govern and how we make decisions. This is the right
time to bring someone of his caliber on board as we are at an inflection point
in our journey, and Naresh's direction will be invaluable as we navigate that
path," says Lalit Bhise, CEO, Bizom
"Bizom
is solving a problem I've seen up close for decades, precisely, the gap between
what happens on the ground in retail and what leadership can see and act on.
I'm excited to work with Lalit and the team, and to bring my experience to help
shape Bizom's next chapter," says Naresh.
Bizom
today serves over 750 brands, enabling them to improve sales execution, distribution, and decision-making
through AI, automation, and real-time market visibility. With Sethi joining the
Board, Bizom aims to further strengthen its strategic direction and governance
as it continues its mission of transforming route-to-market execution for
consumer goods companies worldwide.
About
Bizom
Bizom
is an AI-first Route-to-Market (RTM) platform for consumer goods companies,
helping brands improve sales and distributor operations, provides retail
intelligence, and decision-making through AI, automation, and real-time market
visibility.
Trusted
by 750+ brands across 35+ countries, Bizom powers over $30 billion in annual
GMV and is used by more than 250,000 field sales representatives and 300,000
channel partners, creating one of the industry's largest RTM networks.