New
Delhi: July 3, 2026 : Axis Max Life Insurance Ltd. formerly
known as Max Life Insurance Company Ltd (“Axis Max Life”/ “Company”), has
scaled a significant business milestone by achieving ₹ 2 Lakh crores of Assets
Under Management (AUM) as on 30th June, 2026, registering 10.5% growth rate
year-on-year. The milestone reflects the Company's disciplined investment
philosophy, customer-first approach, and sustained business growth momentum.
The
Company's AUM growth has been driven by a strong focus on customer-centric
solutions, diversified distribution, product innovation, and a technology-led
operating model. Over the years, Axis Max Life has built a resilient investment
portfolio by combining prudent risk management with disciplined asset
allocation across Government Securities, Corporate Bonds, Equities, Commercial
Real Estate, Alternate Investment Funds (AIFs), Infrastructure Investment
Trusts (InvITs), and Real Estate Investment Trusts (REITs). The Company has
also embedded ESG considerations into its investment framework as part of its
responsible investing approach.
Sachin
Bajaj, Chief Investments Officer, Axis Max Life,
said, "Crossing ₹2 lakh crore in Assets Under Management is a
reflection of the trust millions of customers have placed in us. This
achievement reflects not only sustained business growth but also the strength
of our investment performance, driven by disciplined asset allocation,
robust risk management, and a long-term investment philosophy that has enabled
our funds to deliver consistent returns over the years. At Axis Max Life, every
investment decision is guided by a singular objective of protecting our
customers' long-term financial security through strong governance, prudent
portfolio management, and consistent execution. As we continue to scale, our
focus remains firmly on customer obsession, delivering sustainable value, and
strengthening customer confidence at every stage of their financial
journey."
The
milestone comes amid another year of strong business performance. As per the
Company's public disclosures for FY26**, Axis Max Life reported 19% growth in
Individual Adjusted First Year Premium to ₹9,885 crore,
translating into an increase in private market share to 10.4%. Reinforcing its
customer commitment, Axis Max Life achieved its highest-ever Individual Death
Claims Paid Ratio of 99.8%* in FY26, settling 20,529 individual death
claims worth ₹1,641 crore.
About Axis Max Life Insurance Limited
(http://www.axismaxlife.com)
Axis
Max Life Insurance Limited (the “Company”), formerly known as Max Life
Insurance Company Ltd., is a subsidiary of Max Financial Services Limited
(“MFSL”) with Axis Bank Limited and its affiliates also being shareholders of
the Company. Axis Max Life offers comprehensive protection and long-term
savings life insurance solutions through its multi-channel distribution,
including agency and third-party partners. The Company has built its operations
on a need-based sales process, a customer centric engagement model and trained
human capital. As per audited financials for FY2025-26, Axis Max Life recorded
a gross written premium of INR 38,877 crore.
IRDAI
Registration. No – 104
Company
Identification Number - U74899HR2000PLC143012