Key
Highlights
●
This product combines a guaranteed fixed
income for financial certainty with a NIFTY 50-linked variable annuity.
●
It allows policyholders to customize their
retirement timeline by choosing a deferment period to accumulate and grow their
corpus before payouts begin.
●
The product features a critical
Legacy-planning benefit that returns the purchase price to nominees in the
event of the demise of the annuitant(s).
New
Delhi, July 13 2026: Axis Max Life Insurance Ltd. {formerly known
as Max Life Insurance Company Ltd.} ("Axis Max Life"/
"Company"), has launched Axis Max Life Smart Retirement Income
with Sustained Earnings Plan [Smart RISE] (UIN: 104N160V01), a retirement
product that combines guaranteed annuity component with a benchmark-linked
component tied to the NIFTY 50 Index, allowing customers to secure
stable retirement income while leveraging growth potential.
The
plan allows policyholder to customize their retirement timeline by selecting a
deferment period, during which no annuity is payable. Upon the completion of
this deferment phase, the annuitant begins receiving regular payouts. The
payouts comprise of the following components:
●
Guaranteed Annuity: A
fixed, dependable income stream that remains constant throughout the entire
policy term, ensuring foundational financial certainty.
●
Variable Annuity: An
Index-linked income stream tied directly to the performance of the NIFTY 50
Index, offering policyholders a reliable mechanism to gain from the market
upside.
Vaibhav
Kumar, Head - Products, Ecommerce and Enterprise COE said,
“The introduction of a Variable Annuity product marks a major milestone for
Axis Max Life as we continue to expand our comprehensive retirement portfolio.
By launching an index-linked variable annuity option, we are positioned to address
emerging customer needs and enhance our presence in the retirement space. This
offering also addresses a modern retiree's evolving expectations for strong
financial protection, flexibility, and a reliable pension, reinforcing our
commitment to securing their long-term financial freedom.”
Smart
RISE also embeds a critical legacy-planning benefit. In the event of the
annuitant’s demise, the option provides a Return of Purchase Price to
the designated nominees (subject to policy terms and conditions), ensuring
long-term generational financial protection.
About
Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis
Max Life Insurance Limited (the “Company”), formerly known as Max Life
Insurance Company Ltd., is a subsidiary of Max Financial Services Limited
(“MFSL”) with Axis Bank Limited and its affiliates also being shareholders of
the Company. Axis Max Life offers comprehensive protection and long-term
savings life insurance solutions through its multi-channel distribution,
including agency and third-party partners. The Company has built its operations
on a need-based sales process, a customer centric engagement model and trained
human capital. As per audited financials for FY2025-26, Axis Max Life recorded
a gross written premium of INR 38,877 crore.
IRDAI
Registration. No – 104
Company
Identification Number - U74899HR2000PLC143012