360
ONE partners with WPP Media to establish a strategic presence at Mumbai
Terminal 2
Mumbai,
India, July 16 2026: 360 ONE, one of India's leading wealth and
asset management firms, with over US$74 bn in assets under management, has
partnered with WPP Media to establish a strategic presence at Mumbai's
Chhatrapati Shivaji Maharaj International Airport, unveiling the largest
airport brand installations in India at Gates 1 and 8 of Terminal 2 (T2).
As
India's financial capital, Mumbai provides the ideal backdrop for the
initiative. Together, Gates 1 and 8 welcome approximately 25 lakh travellers
annually, and are frequented by leading business families, entrepreneurs,
institutional leaders, and emerging wealth creators, placing 360 ONE in an
environment defined by movement, global connectivity, and the pursuit of
opportunities.
For
360 ONE, the choice of location is a statement of ambition and an affirmation
of the ecosystem the firm has served for the last 18 years. The installations
carry the firm's identity across its three businesses: Wealth Management, Asset
Management, and Capital Markets. For WPP Media, the collaboration demonstrates
how strategic media placements can help brands create meaningful visibility in
premium environments where context strengthens brand relevance.
Commenting
on the brand’s installations, Bhavika Kotak, Head of Marketing, 360 ONE,
said, "The airport is amongst those prime locations where India's most
ambitious journeys begin, and global opportunities become tangible. Every day,
entrepreneurs, business leaders, investors, and families pass through these
gates carrying ideas and aspirations across the world. At 360 ONE, our role is
to help those ambitions travel further. These installations place our brand
where ambitions naturally converge.”
Ajay
Mehta, Head, Media Solutions, WPP Media India, said, “By combining strategic
placement, premium formats, and contextual relevance, we have created an
experience that delivers both visibility and meaning. It is a strong example of
how WPP Media is helping brands transform high-value physical spaces into
powerful consumer engagement ecosystems. The most effective media experiences
today are built at the intersection of audience understanding, environment, and
creativity. With 360 ONE, the opportunity was to reimagine airport
infrastructure as a living brand platform rather than a traditional media asset.”
Watch
how the installations were built: https://www.youtube.com/watch?v=JDXv4tmvrDI
Details
about the structures:
The
installations took close to eight months from planning to completion. They were
designed, approved, fabricated, and assembled inside one of India's most
complex and continuously operating environments, without disrupting a single
departure.
Two
installations are currently placed at Gates 1 and 8, with a third installation
scheduled to be unveiled soon. Together, the three structures weigh 25.5 tonnes
and cover 166 square metres of freestanding installation. Gate 1 spans 46 feet
and weighs 7.5 tonnes, while Gate 8 spans 33 feet and weighs 4.8 tonnes.
The
structures at each gate are built not against a wall or column but rather rise
from a single engineered connection to the floor at each gate. That connection
was the central engineering challenge,
as airport floors, by design, expand and contract with temperature. The base
plates were redesigned to enable the structure above to stand perfectly still
while the floor beneath it breathed.
The
upper sections were fabricated off-site and transported in modular sections,
while the bases were constructed and installed on-site. Precision was critical
throughout the process, as even a one-millimetre deviation at the base could
result in a six-millimetre misalignment at the top of these tall structures.
The largest installation is engineered to withstand wind loads of up to 34
kilonewtons—equivalent to the continuous sideways force exerted by three cars.
To ensure structural integrity and engineering precision, an eight-step quality
control process was followed across every stage of fabrication, transportation,
and on-site assembly, from the factory floor to the terminal gate.
The
initiative highlights WPP Media’s continued focus on creating innovative,
audience-first media experiences that go beyond traditional formats. By
combining planning, premium environments, and creative execution, WPP Media is
enabling brands to build stronger connections with consumers in moments that
matter most.
About
360 ONE
360
ONE WAM Limited is one of India's leading wealth and asset management firms,
managing assets worth USD 74 billion, serving ultra-high-net-worth and
high-net-worth families, family offices, and institutional clients across
Wealth Management, Asset Management, and Capital Markets. With a presence in
India's most significant financial centres and a growing international
footprint, the firm manages assets across a comprehensive platform built over
eighteen years.
360
ONE Asset offers investment solutions to clients worldwide looking to invest in
Indian markets across asset classes. Its capabilities cover a wide spectrum of
asset classes, including public equities, private equity, private credit, real
assets, and renewables, each managed by a seasoned team of investment
professionals.
360
ONE Capital, formerly known as B&K Securities, provides full-service
capital market offerings to institutional investors, besides corporate treasury
services. It is a leading mid-cap brokerage, servicing almost all leading Foreign
and Domestic Financial Institutions. It is a SEBI-registered Category I
Merchant Banker, and it offers independent and unbiased research with a
coverage of over 500 companies, making it a leader in the mid and small-cap
space.
360
ONE WAM is one of the pioneers in the industry to bring about product
innovations. The firm has won more than 200+ awards of repute since its
inception in 2008, and its wins include India's Best Wealth Manager at
Euromoney Private Banking Awards 2026, Best Domestic Private Bank - India at
Asian Private Banker’s 15th Awards for Distinction, and Best Private Bank -
India at The Asset Triple A Private Capital Awards 2025 besides 5 prestigious
awards at the Global Private Banking Innovation Awards 2026.
Headquartered
in Mumbai, 360 ONE has 1,700+ employees, a presence in major global financial
hubs, and 28 locations in India.
Click
here to know more: https://www.360.one/
About
WPP Media:
WPP
Media is WPP’s global media collective. In a world where media is everywhere
and in everything, we bring the best platform, people, and partners together to
create limitless opportunities for growth. For more information, visit www.wppmedia.com.