Brand opens its 20th store nationwide, strengthening presence in South India’s growing sports and fitness market
Bengaluru,
June 24, 2026 : Total Sports & Fitness,
India’s leading multi-brand sports and fitness retail chain, has announced the
launch of its first store in Bengaluru, marking the brand’s entry into
Karnataka and a significant milestone in its expansion journey. Located at
Devasandra, Krishnarajapuram the new outlet is the company’s 20th store
nationwide and is being operated by franchise partner Vigneshkumar Ganesan.
Spread
across approximately 1,400 sq. ft., the Bengaluru store is designed as a
one-stop destination for sports enthusiasts, fitness seekers, and active
lifestyle consumers. The store offers an extensive assortment of sports
equipment, fitness gear, accessories, and active lifestyle products from 300+
leading global and domestic brands, catering to everyone from beginners and fitness
enthusiasts to serious athletes.
With
a legacy dating back to 2003 and a growing customer base of over 6,00,000
satisfied customers, Total Sports & Fitness has built its reputation on
offering expert guidance, product knowledge, and personalised assistance
alongside a comprehensive product portfolio. The Bengaluru store extends this
philosophy to Karnataka, ensuring customers have access to trusted advice and
quality products under one roof.
Commenting
on the launch, Niteen Shah, Founder & Managing Director, Total Sports &
Fitness, said, “Bengaluru is one of India’s most vibrant and fitness-conscious
cities, with a strong culture around running, cycling, gym fitness,
recreational sports, and active lifestyles. As awareness around health and wellness
continues to grow, consumers are increasingly seeking specialised retail
experiences backed by expert guidance. We are delighted to enter Karnataka
through our franchise model and partner with entrepreneurs who share our vision
of making quality sports and fitness solutions more accessible to consumers
across key growth markets in India.”
India’s
sports and fitness retail ecosystem continues to witness strong momentum,
driven by rising health awareness, urbanisation, increasing disposable incomes,
and growing participation in sports and fitness activities. The country’s
sports and fitness goods market is expected to witness sustained growth over
the coming decade, creating significant opportunities for organised retail
players to enhance consumer access to quality products and services.
As
one of India’s leading technology and innovation hubs, Bengaluru has emerged as
a major market for fitness, wellness, and active lifestyle products. The city
is home to a large population of young professionals, fitness communities,
sports clubs, and recreational athletes, making it a natural choice for Total
Sports & Fitness’s expansion into South India. The launch also reflects the
company’s strategy of strengthening its presence through a combination of
company-owned and franchise-led stores in high-growth markets.
Speaking
on the association, Vigneshkumar Ganesan, Franchise Owner, Total Sports &
Fitness Bengaluru, said, “Bengaluru’s consumers are highly aware,
quality-conscious, and deeply invested in fitness and sports. We are excited to
bring the Total Sports & Fitness experience to the city and provide
customers access to an unmatched range of products, trusted brands, and expert
guidance. We believe the store will become a preferred destination for the
city’s growing community of sports and fitness enthusiasts.”
The
Bengaluru launch marks another important milestone in Total Sports &
Fitness’s growth journey as it continues to expand its footprint across India.
By combining an extensive product assortment, expert-led customer engagement,
and a strong retail experience, the company aims to play a meaningful role in
supporting India’s evolving sports, fitness, and wellness culture.
About
Total Sports & Fitness
Total
Sports & Fitness is India’s leading multi-brand sports and fitness retail
chain, offering a wide range of sports equipment, fitness gear, and active
lifestyle products from leading global and domestic brands. The company is
focused on building an integrated, experience-led retail ecosystem that caters
to India’s growing community of fitness enthusiasts. The store offers over
5,000+ unique products from 100+ leading brands, catering to everyone from
beginners to serious athletes. With a legacy dating back to 2003 and a growing
base of over 6,00,000+ happy customers, the brand is focused on delivering a
truly complete shopping experience—where expert guidance, product knowledge,
and personalised assistance come together to replicate the role of a trusted
coach.
Beyond
retail, Total Sports & Fitness offers end-to-end solutions across gym
set-ups, outdoor fitness zones, swimming pool and garden equipment, as well as
complete indoor and outdoor sports infrastructure—including specialised
flooring, game courts, and accessories. The company also provides customised
sportswear and equipment tailored to client requirements. Its diverse clientele
spans leading institutions and organisations such as the Indian Navy, Indian
Army, CISF, Mumbai Police, ONGC, BPCL, Bajaj Auto, Godrej, ITC, Hyatt, JW
Marriott, Four Seasons, Mumbai Cricket Association, and reputed educational
institutions and real estate developers, reflecting its strong credibility
across both institutional and corporate segments.
For
further information: www.totalsf.in