A workforce of women professionals in Gwalior manages cataloguing, quality control, and logistics for 100,000+ handmade products from 500+ craft clusters across India
Gwalior, India, June 2026 : iTokri.com runs its core operations through a team that is 95%
women, most from economically disadvantaged backgrounds in Gwalior. They are
not symbolic hires. They run the daily operations of a platform that ships
handmade products from 10,000+ artisan partners to customers across India and
30+ countries.
The team handles cataloguing, product
photography, quality checks, packaging, dispatch, and customer support for over
100,000 products across 150+ craft techniques. With 500+ new products listed
daily, the work demands speed, precision, and real knowledge of materials and
techniques.
What the team actually does
Each product that reaches a customer passes
through multiple hands in the Gwalior operations centre. Quality inspectors check
weave density, colour fastness, and finishing. Cataloguers identify craft
techniques, name materials accurately, and write product descriptions that
distinguish a Maheshwari silk-cotton from a Chanderi. Packaging teams handle
textiles that range from delicate chiffon dupattas to heavy handloom
bedspreads. Customer support staff field questions about fabrics, sizing, and
care, often for crafts most people have never heard of.
This is skilled, detail-intensive work. The
women doing it have built their expertise on the job, learning to identify 150+
craft techniques across clothing, home textiles, jewellery, and accessories.
Many started with no prior formal work experience. Today they manage
departments.
Founded in Gwalior, scaled from Gwalior
iTokri was founded in 2010 by Nitin and Jia
Pamnani. The decision to build operations in Gwalior, rather than relocating to
a metro city, was deliberate. It allowed the company to hire locally and build
a team that has stayed and grown with the company.
"We didn't set out to build a
women-led team. We hired the best people who showed up, trained hard, and
stayed. That turned out to be almost entirely women from this city," said
Nitin Pamnani, co-founder, iTokri.com. "Some of them started sorting
packages. Now they run departments. They know more about Indian textiles than
most people in the industry, because they handle thousands of products every
month."
About iTokri
iTokri.com is India's largest curated
direct-to-consumer platform for authentic
handmade textiles and handicrafts. Founded in 2010, the platform works with
10,000+ artisan partners across 500+ craft clusters, offering over 100,000
products that span clothing, accessories, home textiles, and decor. iTokri
ships across India and to 30+ countries. Headquarters: Gwalior, Madhya Pradesh.
Media Contact:
iTokri.com Media Relations
Email: media@itokri.com
Website: www.itokri.com