GS Tea, a trusted name in the tea category with leading
presence and stores in Maharashtra, Karnataka, Goa and Tamil Nadu, proudly
announces acclaimed actor Sai Tamhankar as its brand ambassador. Since its
launch in 1898, GS Tea has built a strong legacy rooted in authentic taste,
quality, and the warmth of everyday moments. This collaboration with Sai
Tamhankar marks a significant step in further
strengthening GS Tea’s connection with today’s Indian
households, while staying true to its enduring promise of ‘Asli Swaad, Asli
Andaaz.’
Known for her versatility, authenticity, and strong cultural
connection, Sai Tamhankar embodies the spirit of today’s consumer, grounded yet
expressive, real yet aspirational. Her natural charm and relatability make her
a perfect fit for GS Tea’s vision of celebrating tea not just as a beverage but
as a daily ritual that brings people together.
This partnership will come alive through an integrated
campaign, including a new TVC that captures the essence of genuine taste and
individuality. The campaign aims to deepen GS Tea’s bond with its audience by
highlighting how every cup reflects not just flavour, but also personal style
and emotion.
Speaking on the association, Sai Tamhankar said:
“I’ve always believed that the simplest things, when they’re
real, create the strongest connections, and chai is one of them. ‘Asli Swaad,
Asli Andaaz’ goes beyond just tea. It celebrates being real, and that’s what I
connect with the most.”
Aryan Shah, Director of GS Group, speaking on behalf of GS
Tea, added:
"At GS Tea, we have always believed that authenticity
is what truly resonates with people. Sai Tamhankar brings that authenticity
effortlessly, both on and off screen. This partnership is not just about
representation; it’s about shared values and a connection that goes beyond
business. With Sai, we are confident of taking our message of ‘Asli Swaad, Asli
Andaaz’ to a wider and more connected audience."
Echoing this sentiment, Rajesh Shah, Managing Director of GS
Group, said:
"GS Tea has always stood for uncompromised quality and
a taste that feels like home. With Sai on board, we are strengthening our
commitment to staying true to our roots while evolving with the times. Her
strong connection with the audience will help us reinforce the emotional bond
people share with their everyday cup of chai."
Adding to this, Ravikant Banka, Founder & Managing
Director of Eggfirst Advertising, said:
“‘Asli Swaad, Asli Andaaz’ is more than a campaign thought;
it’s a reflection of how people connect with tea in their everyday lives. Sai
brought an effortless honesty and warmth to the communication, making her
the perfect face for the brand. Our focus was to create something rooted,
relatable, and emotionally memorable for consumers across generations.”
This campaign, crafted by Eggfirst Advertising, aims to
continue building the brand’s legacy while embracing a contemporary voice, one
that reflects the evolving preferences of its consumers without losing sight of
what makes its taste truly authentic. Eggfirst, with decades of experience in
building brands for the Indian heart, understood the assignment well.
About GS Tea
GS Tea is a trusted name in the tea category, known for
delivering consistent quality and authentic taste. With a strong presence
across markets, the brand is committed to bringing consumers a tea experience
that is rich, satisfying, and true to its roots.