●
GenZ now drives nearly 60% of
Flipkart's Beauty and Personal Care category, powering 50% year-on-year growth
and establishing Flipkart as the destination for beauty discovery in India
●
Two in three beauty searches on
Flipkart originate from non-metro India, with cities such as Cuttack,
Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar, and Sangli emerging as
significant drivers of the category's growth
●
Flipkart unveils its Annual Beauty Trends
Report 2.0 in partnership with Quantum Consumer Solutions, mapping a shift
toward premium, science-backed, and globally inspired beauty
●
Flipkart launches its Global Luxe Beauty
Store, bringing 100+ international brands across derma care, fragrances,
and K-Beauty to Indian shoppers, including Eucerin, CeraVe, Calvin Klein,
Biore, Lattafa and Tir Tir
●
Flipkart's in-app Glam Up Sale runs June
19–27, with curated deals and new launches across beauty and personal care
for shoppers across India
National
- June 19, 2026 : Flipkart, India's homegrown e-commerce
marketplace, today announced that its Beauty and Personal Care category has
grown 50% year-on-year, with GenZ now driving nearly 60% of all
beauty purchases on the platform. Fuelling this momentum are shoppers from Tier
2 and Tier 3 cities, with two in three beauty searches on Flipkart originating from
non-metro cities such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur,
Jamnagar, Sangli among several others are increasingly shaping the country's
beauty trends and purchase decisions. These insights were unveiled at the
fourth edition of Glam Up Fest 2026 in New Delhi, which brought together 100+
leading beauty brands and 6,000+ creators, influencers, and celebrities.
The
category's growth spans multiple segments. Premium beauty has grown over 60%
year-on-year, while perfumes have seen over 45% growth. Men's grooming has
emerged as the standout category, up by 65%, as consumers incorporate skincare,
grooming, and wellness into everyday routines, with very high searches for
“Sunscreen for Men”, “Facewash for Men”, “Hair Serum for Men”. With 12 beauty
products bought every second on the platform, demand has continued to grow.
Beauty on Flipkart Minutes has grown 5X over the past year, ranking
among the top three performing categories on the service.
India’s
Next Beauty Wave: Decoding Consumer Shift through Flipkart’s Beauty Report
At
Glam Up Fest, Flipkart unveiled its Annual Beauty Trends Report 2.0,
developed in partnership with Quantum Consumer Solutions. The report maps a
shift in how Indian shoppers approach beauty, with growing investment in premium
and science-backed skincare and increasing experimentation with global trends
as part of personal expression. Flipkart Beauty's Consumer first interface,
aided by Virtual Try-On, and Live Video Commerce support this shift, helping
consumers discover and choose products in a more informed and personalized way.
Sakait
Chaudhary, Senior Vice President, Head of Softlines, Grocery and Marketplace,
Flipkart, said, "The beauty category in India is
being shaped by GenZ consumers who are more informed, trend-conscious, and have
made beauty into a daily ritual. At the same time, we are seeing strong
momentum from shoppers across Bharat, where demand is expanding well beyond
traditional categories into premium, specialised, and globally inspired
products. This evolution is creating new opportunities for brands to engage
consumers in more meaningful ways and making discovery an increasingly
important part of the shopping journey. Flipkart's Glam Up Fest reflects these
shifts, bringing together brands, creators, and consumers on a single platform
to celebrate emerging trends and spotlight innovations shaping the future of
beauty in India."
Glam
Up Fest 2026: Beauty for Every Moment
Flipkart
also launched its Global Luxe Beauty Store at the event, unveiled by Janhvi
Kapoor, giving Indian shoppers access to international beauty across derma
care, fragrances, and K-Beauty. The store features 100+ brands including Calvin
Klein, Gucci, Nautica, Eucerin, Medicube, D'Alba, Cetaphil, CeraVe, Beauty of
Joseon, SKIN1004, and Tir Tir among others.
The
fourth edition of Glam Up Fest was held under the theme 'Beauty for Every
Moment', with experiences built around real-life occasions including
weddings, daily workdays, and festive celebrations. The festival featured
celebrities including Bhumi Pednekar and Vedang Raina, alongside
launches from Honasa group, Monk and Metal, Plum, and Marico among others.
Attendees explored zones including Shaadi Glow, 9-to-5 Chic, Romance Ready, and
Neon Nights, with activations spotlighting soft glam, fragrance layering, hair
freedom, and futuristic beauty.
The
on-ground celebration will be followed by Flipkart's in-app Glam Up Sale
from June 19–27, 2026, featuring limited-time offers, curated collections,
new launches, and trend-inspired recommendations across beauty and personal
care categories for shoppers nationwide.
To
engage closely with the consumers and their ecosystem, Flipkart is expanding
its Glam Up fest to non-metro cities this year to deepen engagement with
regional consumers and local creator ecosystems. The expansion kicked off on
June 16 in Guwahati, drawing an overwhelming response from more than 600
content creators who engaged directly with leading beauty brands and Flipkart.
Recognizing this strong momentum, Flipkart will organise Glam Up fests across
multiple tier-2 and tier-3 cities through the year.
About
the Flipkart Group
The
Flipkart Group is one of India’s leading digital commerce entities with a
strong technology-first foundation and includes group companies Flipkart,
Myntra, Flipkart Wholesale, Cleartrip, and super.money. Established in 2007,
Flipkart has enabled millions of sellers, merchants, and small businesses to
participate in India's digital commerce revolution. With a registered user base
of more than 500 million, Flipkart’s marketplace offers over 150 million
products across 80+ categories. Today, there are over 1.4 million sellers on
the platform, including Shopsy sellers. With a focus on empowering and delighting
every Indian by delivering value through technology and innovation, Flipkart
has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and
UPI payments. Beyond shopping, Flipkart continues to create jobs, empower
entrepreneurs, and strengthen India’s digital economy.