~MediaMedic
Communications celebrates global recognition alongside its collaborators, Klick
Health, INVNT, TA2 and LightFarm for its role in the award-winning social
impact campaign championing women's rights~
Mumbai,
30th June 2026: ‘Infinite Saree’ the landmark social impact
campaign dedicated to ending the Marital Rape Exception in Indian criminal law,
has earned global recognition across two of the world's most prestigious
creative festivals. The campaign received one Silver Lion in the Health
& Wellness category and was shortlisted in three categories at the
2026 Cannes Lions International Festival of Creativity. It also won 14
Clio Health Awards, including the inaugural Women's Health Grand Clio, at the
2026 Clio Health Awards. Its haul of 14 Clio honours, including the
inaugural Women's Health Grand Clio, seven Gold, four Silver and two Bronze
awards, along with the Cannes Lions Silver, recognises the campaign's creative
excellence and its role in driving meaningful conversations around women's
safety, equality, legal rights and social change. The campaign was developed by
global health marketing agency Klick Health for Red Dot Foundation, in
collaboration with MediaMedic Communications,
INVNT, TA2, and LightFarm.
‘Infinite
Saree’ transformed one of India’s most iconic symbols of womanhood into a
powerful call for justice. Conceived to raise awareness about the marital rape
exception in Indian criminal law, the campaign highlighted the lack of legal
protection available to millions of married women facing sexual violence. At
the centre of the initiative was a four-kilometre-long saree believed to be the
world’s longest, designed by leading Indian fashion designer Nivedita Saboo and
embroidered with thousands of signatures collected in support of the Marital
Rape Exception from the Indian Penal Code. Serving as a living petition at the
Royal Opera House in Mumbai, the installation mobilised public participation
and sparked widespread conversations around women’s rights, dignity, and
safety.
Commenting
on the recognition, Supreet K. Singh, Co-founder & CEO, Red Dot
Foundation said, "‘Infinite Saree’ was created to amplify the
voices of women seeking legal protection and justice. This recognition reflects
the strength of collective action and the ability of creative storytelling to
bring critical social issues into mainstream discourse. We are honoured to see
this message resonate on a global stage."
Rich
Levy, Chief Creative Officer, Klick Health,
added, "Every campaign we're celebrating exists because someone,
somewhere needed to be seen. The fact that this work is being recognised,
especially with the inaugural Grand for Women's Health created specifically to
recognise work fighting for women's safety on a global stage, tells me the
industry understands that the most powerful creative comes from the most urgent
truths."
Dinesh
Chindarkar, Co-Founder & Director of MediaMedic Communications, said,
"We are proud to be partners for the ‘Infinite Saree’ campaign that
brought together purpose, culture and advocacy to create meaningful impact. The
recognition at the Clio Health Awards and Cannes Lions International Festival
of Creativity 2026 reinforces the power of strategic communications, PR and creative collaboration in bringing global
visibility to important social issues."
The
global recognition of ‘Infinite Saree’ underscores the growing role of
purpose-driven creativity in advancing social change. As conversations around
women’s safety, equality, and legal rights continue to evolve, the campaign
stands as a testament to the power of collective voices and creative advocacy
in driving awareness and action.