Known globally for its
stellar knives and health-first cookware, the brand strengthens its foothold in
India
Mumbai,
06th May, 2026 : Tramontina, a global
leader in Houseware, completes 115 successful years of designing and
manufacturing innovative cookware, kitchen tools and home essentials that have
found a place in kitchens across the world.
Founded
in Brazil in 1911, the brand has grown on a simple belief: cookware should
combine safety, performance and longevity. For over a century, Tramontina has
focused on creating products that are not only efficient in the kitchen but
built to last, supporting generations of home cooks and professionals alike.
In
2024, Tramontina brought this legacy to India, a country where food is emotion,
tradition and celebration all at once. Recognising the uniqueness of the Indian
kitchen, the company introduced a specially curated portfolio that goes beyond
its global bestsellers. Alongside its internationally known knives and premium
cookware, the India range includes staples such as tawas, kadhais, pressure
cookers and other region-specific utensils rarely used elsewhere.
The
company is setting up manufacturing units for kitchenware in Hubbali, India,
thereby bringing its globally acclaimed craftsmanship in manufacturing in
partnership with Aequs Pvt. Ltd. for the first time outside of the Americas.
Tramontina plans to leverage the manufacturing unit to support the India
business and also export to multiple countries.
Today,
Tramontina offers over 500 SKUs in India, where cookware accounts for nearly
80% of the share, while knives and kitchen tools contribute the remaining 20%.
Across categories, the brand brings globally benchmarked quality standards,
including products with NSF certification offering added assurance on hygiene,
food-contact safety and reliable, non-reactive cooking surfaces in its premium
stainless steel triply ranges, ceramic coated cookware, cast-iron and more.
As
consumers increasingly move away from disposable purchases and invest in
cookware that performs better and lasts longer, Tramontina’s philosophy of
durability and safety resonates strongly with modern Indian households.
Tramontina recently ventured into waste management with the
launch of a premium and ergonomic range of trash cans. The brand has also
unveiled a new range of cookware and buffet solutions for the hospitality
segment. As part of its next phase of growth, Tramontina plans to introduce its
garden and farming equipment, along with DIY tools, as its upcoming categories.
Since its launch, Tramontina has expanded to over 2,500 retail
touchpoints across India, supported by a strong omni-channel strategy spanning
general trade, modern retail and e-commerce platforms, including deep presence
in Reliance Retail, LULU Hypermarket, Shopperstop, Freshpik and Metro. The
brand has grown significantly in Amazon and today has a substantial presence
across the top 3 quick commerce platforms. The response signals a growing
appetite for global quality rooted in practical, everyday functionality.
As
Tramontina marks 115 years, the milestone is less about numbers and more about
sustenance; of craftsmanship, of innovation, and of being part of moments that
matter. Because long after the meal is over, what remains are the conversations
around the table and the tools that helped create them.
About Tramontina:
Founded in 1911 in Brazil, Tramontina is an
international brand with more than 115 years of high-end housewares
manufacturing experience. Tramontina products, delivering premium quality,
innovation, and functionality, are available in over 120 countries. Tramontina
is dedicated to being a leading manufacturer of cookware, cutlery, kitchen
accessories, and housewares items. One of the company's core values is
environmental responsibility and sustainable development.
For more information, visit
website: https://tramontina.in/
Instagram: https://www.instagram.com/tramontinaindia?igsh=MTA3aXJ1ZHpoZWx0eg==