The identity reflects a landmark shaped by globally admired brands, contemporary design, elevated dining and entertainment, and the aspirations of a city that continues to grow as one of India’s leading consumption and lifestyle hubs.
Pune, India 23rd May 2026 : The Phoenix Mills Limited (PML, the Company) has announced
the transformation of Phoenix MarketCity Pune into Phoenix Avenue of Stars,
marking a significant milestone in the evolution of one of Pune’s most
prominent retail and lifestyle assets. The reimagining reflects PML’s broader
strategy of continuously upgrading and premiumising its destinations in line
with changing consumer aspirations and evolving urban consumption patterns.
Over the years, Phoenix MarketCity Pune has grown into one
of the city’s defining retail and leisure hubs, shaping consumer engagement
across fashion, dining and entertainment. The transformation into Phoenix
Avenue of Stars marks the next phase of this evolution, anchored by a distinct
architectural identity, enhanced customer touchpoints, premium retail curation
aligned with the scale and stature of the asset today.
The new identity draws inspiration from marquee
international brands, refined spatial design, immersive, vibrant and social
environments that continues to define Pune’s evolving lifestyle ecosystem. The
transformation further strengthens the asset’s position as one of Western
India’s leading retail and leisure addresses, attracting shoppers and visitors
from across the region.
As part of this transformation, the asset has undergone a
comprehensive revamp including a grand arrival experience, façade enhancement
and several design-led interventions that elevate its overall visual and
spatial character. The repositioning also reflects PML’s focus on developing globally
benchmarked environments that combine retail, dining and entertainment within
mixed-use urban developments.
Phoenix Avenue of Stars today
houses an extensive portfolio of internationally recognised and premium brands
including UNIQLO, Michael Kors, Victoria’s Secret, Shantanu and Nikhil, Paul’s
CafeArmani Exchange etc., while further strengthening its mix through curated
luxury watch and jewellery zones, gourmet dining and upgraded experiential
formats. The asset also recently welcomed Pune’s first IKEA store and is set to
introduce global luxury fashion house Coach,Hugo, Swatch and Lego further
enhancing its premium retail mix.
Beyond retail, Phoenix Avenue of Stars continues to
redefine the urban experiences through marquee events, immersive brand engagements,
elevated dining, and entertainment initiatives that resonate with the pulse of
a rapidly evolving city. The transformation brings together these elements
under a more future-forward identity that reflects the asset’s scale,
positioning and long-term growth trajectory.
Commenting on the transformation, Rashmi Sen - Whole
Time Director and CEO Malls, The Phoenix Mills Limited said:
“Phoenix MarketCity Pune has evolved significantly alongside
the city’s growth over the years. The transformation into Phoenix Avenue of
Stars reflects our continued commitment towards enhancing and premiumising
our retail destinations in line with changing consumer aspirations and global
benchmarks. With upgraded infrastructure, a stronger design language, an
elevated brand portfolio and differentiated customer engagement, Phoenix
Avenue of Stars represents the next chapter in PML’s vision of creating
world-class urban retail environments.”
About Phoenix Avenue of Stars
Phoenix Avenue of Stars, formerly known as Phoenix
MarketCity Pune, is located in Viman Nagar, Pune. Opened in 2011, the
development has evolved into one of Pune’s leading retail and lifestyle
destinations, serving a large and growing catchment across the city and
neighbouring markets.
Spread across approximately 1.2 million square feet, the
destination houses over 300 stores across fashion, beauty, dining,
entertainment and lifestyle categories, along with a diverse mix of
international and national brands. Over the years, the asset has consistently
evolved in line with changing consumer preferences through curated retail
expansion, experiential programming and infrastructure enhancement initiatives.
About The Phoenix Mills Limited
PML (BSE: 503100 | NSE: PHOENIXLTD) is India’s leading
owner, operator and developer of retail-led mixed-use destinations. PML Group’s
developments are spread across retail, hospitality, commercial offices and
residential asset classes.
PML and its subsidiaries have an operational retail
portfolio of over 11 million square feet of chargeable retail area across eight
major cities in India and are further developing approximately 7 million square
feet of chargeable retail space across five new malls and expansions of
existing retail destinations.
PML’s mixed-use destinations also include Grade A office
developments with a completed office portfolio GLA of approximately 4.8 million
square feet across Mumbai, Pune, Bengaluru and Chennai. The Company also has an
additional pipeline of approximately 4 million square feet currently under
planning at existing mixed-use destinations.
In the hospitality segment, PML owns two premium hotels
totalling 588 keys, including the flagship The St. Regis Mumbai. The Company is
currently developing Grand Hyatt Bangalore with approximately 400 keys, while
additional hospitality projects with nearly 1,200 keys are under planning
across select locations.
Till date, PML has successfully delivered over 3.5 million
square feet of premium residential developments in Chennai and Bengaluru. The
Company is currently executing an approximately 1 million square feet premium
residential project in Alipore, Kolkata, and has an under-planning residential
pipeline of approximately 2.5 million square feet across key metro cities at
existing locations.
With a pan-India presence and a proven track record of
creating landmark mixed-use environments, PML continues to redefine urban
development by integrating retail, dining, entertainment, hospitality,
workspaces and residential offerings into vibrant city-shaping destinations.
Disclaimer
Certain statements in this communication may be ‘forward
looking statements’ within the meaning of applicable laws and regulations.
These forward-looking statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially from those
suggested by the forward-looking statements. Important developments that could
affect the Company’s operations include changes in the industry structure,
significant changes in political and economic environment in India and
overseas, tax laws, import duties, litigation and labour relations. The Phoenix
Mills Ltd. (PML) will not be in any way responsible for any action taken based
on such statements and undertakes no obligation to publicly update these
forward-looking statements to reflect subsequent events or circumstances.