A
Signature Collection Curated by Lara Dutta — Launching Across India and on
Global Online Platforms
Mumbai,
India : Poddar Diamonds,
one of India’s most trusted names in fine diamond and gemstone jewellery for
over three decades, proudly announces its collaboration with renowned actress,
former Miss Universe, entrepreneur, and sustainability advocate Lara Dutta
Bhupathi for an exclusive personified jewellery collection that reflects
elegance, individuality, and conscious luxury.
This
collaboration marks the coming together of Sparkles Diamonds’ legacy of
craftsmanship and Lara Dutta Bhupathi’s refined design sensibility and vision
for responsible luxury. Conceptualised as an extension of Lara’s personal
philosophy towards jewellery, the collection is designed for today’s progressive
woman — confident, expressive, and deeply conscious of the choices she makes.
Built
around the idea of timeless sophistication with contemporary relevance, the
collection features meticulously crafted jewellery pieces adorned with
sustainable lab-grown diamonds, celebrating beauty with responsibility. Every
design has been thoughtfully curated to embody Lara’s belief that jewellery
should not only enhance one’s style but also carry meaning, individuality, and
purpose.
The
collection will be available through a pan-India launch across Sparkles’ 100+
retail locations, as well as on leading international and national online
marketplace platforms — bringing this premium lab-grown diamond offering to
discerning jewellery lovers across the globe.
A COLLECTION BORN OF
VISION AND CRAFT
Arias
by Lara Dutta x Sparkles is more than a jewellery line — it is a celebration of
the contemporary Indian woman: her strength, her grace, and her individuality.
Each of the 50 pieces reflects the ARIAS philosophy of honouring modern Indian
femininity, channelling Lara Dutta’s signature aesthetic — sophisticated,
confident, and deeply personal.
The
collection brings together:
●
Premium certified lab-grown diamonds set in
14K gold
●
A sophisticated, high-end design language
rooted in modern Indian elegance
●
A seamless balance of glamour, femininity, and
individuality
●
Pieces ranging from statement necklaces and
earrings to bracelets and rings — curated for every occasion
Lara
Dutta has been integrally involved in the creative direction of the collection,
lending her curatorial sensibility and distinct vision to each piece. Design
and campaign execution has been led by SWAG, the Brand Licensing agency
spearheading the collaboration’s visual identity and storytelling.
Commenting
on the collaboration, Vishal Sinha, CEO of SWAG, creators of Arias by
Lara Dutta, said: “Lara’s vision for Arias has always been rooted in
authenticity, meaning, and conscious luxury. Her endeavour is to create jewellery
that not only reflects a woman’s individuality and personal expression, but
also resonates with values of sustainability and environmental responsibility.
Through the use of sustainable lab-grown diamonds, Arias aims to offer today’s
progressive woman the ability to make informed and conscious choices without
compromising on elegance, craftsmanship, or timeless design.
This
collaboration is about bringing consumers jewellery that is truly authentic to
Lara’s philosophy and deeply relevant to the evolving mindset of modern women.
Partnering with Sparkles Diamonds, a brand with over three decades of trust and
expertise in fine diamond and gemstone jewellery, makes this journey even more
meaningful, and we look forward to building and growing this brand together.”
One
of the defining milestones of my life as a young woman was winning Miss
Universe for India. With this exciting new collaboration, a journey that
started with the sparkle of a crown, feels as though it has come full circle.
“Jewellery
has always been deeply personal — an expression of individuality, emotion, and
timeless elegance. With this collection, we wanted to create pieces that
resonate with the modern woman: someone who values beauty, meaning and
conscious choices.
Sustainability
is an important part of my journey of how I approach entrepreneurship, and
partnering with Sparkles Diamonds allows us to bring thoughtfully designed
jewellery crafted with sustainable diamonds into the consumer space in a way
that feels authentic and purposeful.”
— Lara Dutta, Creative
Partner & Curator, Arias by Lara Dutta x Sparkles
FROM THE HOUSE OF
SPARKLES
“For
over three decades, Poddar Diamonds has stood for trust, craftsmanship, and
innovation in fine jewellery. Lara brings with her a distinctive perspective on
modern luxury and conscious living, making this collaboration both authentic
and inspiring. Together, we aim to offer consumers jewellery that is not only
aesthetically exceptional but also aligned with evolving values around
sustainability and responsible luxury.”
—
Anil Poddar, Director, Poddar Diamonds Pvt Ltd
Partnering
with Arias by Lara Dutta reflects our shared vision of elegance and
empowerment. Together, we aim to create jewellery that resonates with today’s
confident and style-conscious woman.
—
Raman Gupta, CEO -Sparkles Diamond Jewellery.
LAUNCH AND AVAILABILITY
The Arias by Lara
Dutta x Sparkles collection was unveiled in selected stores and online
platforms from 10 May. Post-launch, the collection became available at select
Sparkles Diamonds retail outlets across India, as well as on leading
international and national online marketplace platforms — ensuring this curated
lab-grown diamond offering reached jewellery enthusiasts both at home and
around the world.
The collection can also
be bought from www.thesparklesdiamonds.com
ABOUT ARIAS BY LARA
DUTTA
Arias
by Lara Dutta is a personified brand and an authentic extension of Lara Dutta
Bhupathi’s identity, values and creative vision. Inspired by her daughter Saira
— with “Arias” being Saira spelt backwards — the brand embodies timeless
elegance, individuality and conscious modern luxury for the progressive Indian
woman.
Conceived
as a creative canvas for Lara’s imagination, every creation under Arias
reflects her individual design philosophy and aesthetic sensibilities. In its
jewellery expression, each piece is thoughtfully envisioned as an authentic
interpretation of timeless elegance, modern femininity, and conscious luxury.
Arias
embodies the spirit of the contemporary Indian woman — bold yet graceful,
expressive yet timeless, and unapologetically herself. The brand is Lara’s
endeavour to create something deeply authentic that resonates with her audience
and with the progressive woman of today, offering creations that are
emotionally meaningful, enduring in design, and crafted to be experienced in
their truest essence.
ABOUT SPARKLES DIAMONDS
Sparkles
Diamonds — Shining Since 1994 — is one of India’s most trusted fine
jewellery brands, owned by Poddar Diamond Ltd. With a presence spanning 100+
locations across India and a thriving online retail footprint, Sparkles has
served generations of families with an unwavering commitment to quality,
craftsmanship, and ethical business practices. Vertically integrated from rough
diamond sourcing to finished jewellery, all manufacturing takes place at
state-of-the-art units in Mumbai. Every Sparkles piece is accompanied by a
certificate of authenticity, underscoring the brand’s dedication to
transparency and trust. Today, Sparkles stands at the forefront of India’s
growing lab-grown diamond movement — making premium diamond jewellery
accessible, conscious, and enduring.