India,
May 2026: The Indian skincare market is witnessing a
major transformation as consumers increasingly shift toward ingredient-focused
and result-driven skincare products. Modern buyers are now prioritising
formulations, ingredient transparency, and long-term skin health over
traditional celebrity-driven marketing. This growing awareness has created
strong demand for effective and affordable skincare for Indian skin.
One
emerging brand gaining rapid attention in this category is ORUM, a modern
Indian skincare brand focused on combining premium active ingredients with
accessible pricing.
Founded
by 25-year-old MBA graduates Rohit Singla and Richa Singla, ORUM was
created with a clear vision — to make high-quality skincare for Indian skin
available to a wider audience without the premium price tag often associated
with active ingredient-based products.
Before
entering the skincare industry, Rohit Singla built strong expertise in
manufacturing and product development through his stationery manufacturing
business, Eduway. His experience in production, research, and quality control
played a key role in helping ORUM develop formulations designed to address real
customer concerns.
Co-founder
Richa Singla brings creative and branding expertise to the company. Her
understanding of consumer behaviour, design, and product presentation has
helped shape ORUM into a modern skincare brand focused on both product
performance and customer experience.
The
founders identified a major gap in the Indian skincare market — while active
ingredients such as niacinamide, rice water, ceramide complex, alpha arbutin,
retinol, and hyaluronic acid were becoming increasingly popular, many skincare
brands were selling these formulations at very high prices, making them
inaccessible for a large section of consumers.
This
realisation encouraged the founders to deeply research the skincare industry by
interacting with dermatologists, skincare manufacturers, and formulation
experts before officially launching ORUM on 15 January 2026.
ORUM
currently offers a growing range of skincare products, including face wash,
cleanser, toner, serum, sunscreen, under-eye cream, and moisturiser. These
products are specifically formulated for Indian climate conditions and common
skin concerns such as pigmentation, tanning, acne marks, uneven skin tone,
dryness, excess oil, visible pores, and dull skin.
The
brand focuses heavily on skincare for Indian skin by creating lightweight yet
effective formulations suitable for daily use in Indian weather conditions.
According
to the founders, ORUM has already received an overwhelmingly positive market
response within a short period of launch. The company claims its products have
gone out of stock twice due to increasing demand and strong customer
satisfaction.
Unlike
many brands that focus mainly on aggressive marketing, ORUM emphasises
continuous product improvement based on customer feedback and real user
experiences. This customer-first approach is helping the brand build trust
among modern skincare consumers who value transparency and visible results.
As
ingredient awareness continues to grow in India, ORUM aims to position itself
as a brand that bridges the gap between premium skincare quality and affordable
pricing.
The
company also plans to expand its portfolio with more concern-based skincare
ranges targeting different skin types, including oily, acne-prone, combination,
and dry skin categories.
With
increasing demand for effective skincare for Indian skin, ORUM represents a new
generation of Indian skincare brands focused on innovation, accessibility,
ingredient transparency, and real-world results.
For
more information and upcoming product launches:
Website: https://www.letsorum.com
Instagram:
https://www.instagram.com/letsorum