Cannes,
19th May 2026 : Oriflame, a global leading beauty and
wellbeing company, returns to the Cannes International Film Festival from 12 to
22 May 2026 with the Oriflame Glam Studio, following a successful debut at last
year’s festival.
Located
at Palais Miramar on the Croisette, the Glam Studio will once again welcome
international film, fashion and digital talents for professional beauty
services during the festival.
Building
on a successful debut last year, Oriflame’s presence at Cannes reflects the
brand’s long-standing belief that beauty is a powerful tool for confidence,
creativity and opportunity, while reinforcing its connection with global
conversations around culture, storytelling and self-expression.
Rooted
in its social selling model and global community of Beauty Entrepreneurs,
Oriflame’s Glam Studio brings together talent, artists and storytellers during
one of the world’s most influential cultural moments.
The Glam Studio will
welcome guests throughout the festival for bespoke hair and make-up experiences
crafted by an international team of artists ahead of red-carpet appearances and
gala premieres.
The
Glam Studio experience includes:
●
Makeup Studio offering professional makeup
services from Oriflame’s award-winning product range
●
Hairstyle Studio providing tailored hair
styling for festival appearances
●
Relax Zone designed as a quiet space to unwind
and prepare before events
●
Oriflame Products Zone showcasing key beauty
collections, including the recently
launched Top Scents fragrance range, developed in exclusive collaboration with Givaudan’s Perfumery School in Paris
The
studio reflects Oriflame’s expertise in beauty and self-expression, combining
professional artistry with products developed through decades of innovation and
research.
For
Oriflame, Cannes represents more than a festival presence. It is an opportunity
to bring together beauty, creativity and entrepreneurship through a global
platform that connects with media, creators and entertainment communities from
around the world.
Elena
Degtyareva, Chief Marketing Officer, Oriflame,
says, “Cannes is a global celebration of storytelling and self-expression,
which makes it a natural fit for Oriflame. With our Glam Studio, we’re proud to
support talent at one of their most visible moments, while showcasing the creativity,
craftsmanship and entrepreneurial spirit that defines our brand. Our return to
Cannes also reflects how Oriflame continues to connect beauty with culture,
confidence and individuality through global platforms and experiences.”
“Global
cultural platforms like Cannes are becoming increasingly important for brands
to engage with consumers through storytelling, creativity and shared
experiences, for us, the Glam Studio is not just about beauty services, but
about creating meaningful cultural connections that align with Oriflame’s
values of self-expression, confidence and entrepreneurship across markets.,” said
Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame.
“Cannes
brings together conversations around beauty, fashion, film and culture on a
global stage, making it an exciting platform for brands today. For Oriflame,
the Glam Studio is a way to participate in these moments while connecting with
creators, media and audiences through experiences rooted in beauty and
self-expression,” said Abhishek Chakraborty, Head of Brand
Communication, Digital and Public Relations at Oriflame India.
Oriflame
Indonesia
This
year, the moment becomes even more meaningful for Oriflame Indonesia, as
Indonesian filmmaker Kamila Andini, director of Empat Musim Pertiwi / Four
Seasons in Java, a film supported by Oriflame Indonesia as part of its 2026
marketing strategy has been selected by the Red Sea Film Foundation as the only
Asian representative in the Women in Cinema Spotlight program at the festival.
Four
Seasons in Java by Kamila Andini will be presented as a case study exploring
the behind-the-scenes journey of its international production at Marche du
Film.
Her
presence highlights the growing global recognition of women filmmakers and
reinforces the importance of women’s voices in shaping cultural narratives
through cinema. For Oriflame, this moment creates a stronger connection between
the brand’s global presence in Cannes and its local commitment to supporting
storytelling, creativity and women’s empowerment through meaningful cultural
collaborations.
Building
on a Strong 2025 Presence
Oriflame’s
return to Cannes follows a successful first presence at the 2025 Cannes Film
Festival, where the brand’s Glam Studio welcomed a number of recognised
international talents from the worlds of film, fashion and digital culture.
Among
those who visited the Oriflame Glam Studio last year were: Jessica Mercedes,
Preity Zinta, Zarina Yeva, Hofit Golan, Maria Lisowski, Patricia Contreras and
Dorota “Goldpoint”. Their visits helped establish the Oriflame Glam Studio as a
recognised beauty destination on the Croisette and generated strong
international media interest around the brand’s Cannes activation.
Press Conference at
Palais Miramar
As
part of its Cannes programme, Oriflame will host a dedicated press conference at Palais Miramar on Sunday, 17 May 2026. The event
will bring together international beauty, lifestyle and fashion media to
present Oriflame’s Cannes activation, highlight key product stories including
the official launch of two new Top Scents fragrances, and share insights into
the brand’s broader vision and upcoming initiatives. Attendance is by
invitation.
About
Oriflame
Oriflame
is a global beauty and wellbeing company founded in Sweden in 1967. Operating
in over 60 markets, the company offers a wide portfolio of innovative, high
quality and sustainable beauty and wellbeing products.
Built
on a social selling model, Oriflame supports a global community of
approximately 3 million Beauty Entrepreneurs and members, empowering people to
build businesses, develop skills and express individuality through beauty.
Oriflame has been recognised as a European Climate Leader by the Financial
Times and Statista for five consecutive years.