NEW DELHI :
Oasis Group on Friday announced the launch of AAGHAAZ Indian Artisan Single
Malt Whisky as part of its premiumisation strategy aimed at strengthening its
presence in India’s growing luxury spirits segment.
The launch marks the
Group’s entry into the premium Indian single malt category at a time when
Indian spirits are witnessing rising domestic demand and increasing
international recognition.
Founded in 1987, Oasis
Group currently operates eight distilleries and 14 bottling units across India.
The company said its flagship brand, All Seasons Whisky, has crossed 21 million
cumulative global cases.
The Group also produces
nearly 360 million litres of ethanol annually to support beverage alcohol
production as well as industrial requirements.
“With AAGHAAZ, Oasis Group begins a new chapter
in premium Indian whisky-making. This launch reflects our commitment to
creating world-class spirits that combine Indian craftsmanship, authenticity
and contemporary luxury,” Chairman Deep Malhotra said.
“We remain focused on
building globally competitive premium spirits originating from India while
strengthening the country’s position in the evolving global premium spirits
landscape,” he added.
According to the
company, the single malt is produced using Indian six-row barley sourced from
Rajasthan, Uttar Pradesh, Madhya Pradesh, Punjab, Haryana and the Himalayan
foothills. The spirit is distilled in traditional copper pot stills and matured
in bourbon and oak casks in the Shivalik foothills.
The company said the
whisky has also received recognition at the Monde Selection Awards 2026.
The whisky offers aromas
of tropical fruits, vanilla, honey sweetness and subtle peat on the nose, while
the palate delivers notes of sweet fruit, warm spices, oak and dried fruits.
The finish is described as long, balanced and warming with soft peat and gentle
sweetness.
Led by Chairman Deep
Malhotra and Directors Gauravh Malhotra and Gautam Malhotra, the Group reported
an annual turnover of around ₹3,500 crore and is targeting revenue of ₹5,700
crore by March 2028 through premium portfolio expansion, operational growth and
international market development.
The company said it is
expanding its international footprint across Europe, North America, the UAE,
Africa and Southeast Asia, while preparing additional premium launches in
Indian single malts, luxury vodka, artisan vodka and Caribbean rum categories.
Visit us at: www.oasisgrp.in