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The EORS campaign centers on the idea of
staying stylish in every situation, bringing sought-after styles to shoppers in
both metros and non-metros.
Bengaluru :
Myntra's End of Reason Sale (EORS) returns with its latest edition -
one that focuses on redefining what fashion and self-expression mean for India.
With the latest edition, Myntra is making 6 million+ styles from top fashion
and international beauty brands available, ensuring that the best of fashion is
accessible to everyone. The event begins on 29th May, with early access for VIP
customers beginning on 28th May.
At the heart of this
edition is a simple but powerful belief: great style has no geography. Whether
you're in Mumbai or Mysuru, Delhi or Dimapur, EORS is built to bring India's
most sought-after fashion, lifestyle, and beauty brands within reach - at value
that makes the decision easy.
To bring this
proposition to life, Myntra has launched two new campaign films featuring
actress Tripti Dimri. Taking a playful, humour-led approach, the films
use exaggerated, larger-than-life situations, from an eye clinic to a skydiving
plane, to show it is possible to show up stylishly, anywhere and at any
occasion. Tripti's fashion-forward presence anchors the message that EORS is
where aspiration meets accessibility, for every shopper in India.
Speaking on the
campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said,
“With EORS 24, our focus is to strengthen the excitement of discovery and value
for customers across fashion, beauty, and lifestyle. With these films, we
wanted to take a simple insight, that style today is not limited to occasions,
and bring it alive through humorous, unexpected scenarios. Tripti was a natural
fit for the campaign, given her strong fashion appeal and effortless screen
presence among young, style-forward audiences. Her presence helps make the
films playful, memorable, and closely aligned with the energy of EORS.”
Speaking on her
association with Myntra’s EORS campaign, Tripti Dimri said,
“I had a lot of fun shooting these films because they take everyday situations
and give them a stylish, unexpected twist. The humour is simple, fresh, and
instantly relatable, with EORS’ compelling propositions woven into the films
effortlessly. Whether it is fashion or beauty, the campaign captures the joy of
finding more of what you love on Myntra in a way that feels playful and
memorable.”
About the films:
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The first film opens in an eye clinic, where a
doctor is conducting an eye test against a LogMAR chart as mirror-like light
spots reflect across the room. The source of the glare is soon revealed to be
Tripti, dressed in a striking Indian outfit with intricate mirror work. When
the doctor questions the need for so much style at a clinic, Tripti points to
Myntra EORS, highlighting top fashion brands available at Myntra Minimum Prices
and closes the moment with, “clinic ho ya picnic, hamesha style mein rehne
ka.”
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The second film opens with a skydiving
instructor preparing the group for a jump. Just as he begins the countdown,
Tripti interrupts him, calmly flipping her hair in slow motion before pulling
out a compact to retouch her makeup. When the instructor questions the need for
style while skydiving, Tripti brings in the EORS proposition, highlighting that
international beauty brands are now available at ‘Myntra Minimum Prices’. She
then lands the playful line, “diving ho ya driving, hamesha style mein rehne
ka,” before jumping out of the plane.
Together, the films
build excitement for the Myntra End of Reason Sale, starting 29th May, inviting
consumers to explore top fashion and international beauty brands at Myntra
Minimum Prices.
Link to the films:
Film 1: https://youtu.be/3T83Loev-nQ?feature=shared
Film 2: https://youtu.be/6O3OeKolhuE?feature=shared
Creative
Credits:
Creative:
Rahul Mathew, Kartikeya Tiwari, Rupesh Patkar, Aniket Patil, Piyali Poddar,
Guruguhan M, Zenil Asher, Savannah Patel, Malhar Vaidya, Atoshi Sikdar, Vikith
Jain, Sakshi Gaikwad, Shivali Vegad, Kriti Sachdeva
Business:
Dheeraj Sinha, Ruchita Purohit, Anshul Rane, Nancy Oberoi, Vaibhavi
Daxini, Ranveer Desai
Strategy:
Noor Samra, Somdatta Roychowdhuri
Films:
Aanandita Banerjee, Shifa Siddique, Prayag Nair, Vrutika Jethwa
About
Myntra:
Myntra
is one of India’s leading destinations for fashion, beauty, and lifestyle,
offering a curated collection of popular brands across categories. With a focus
on discovery, personalisation, and convenience, Myntra serves millions of
customers nationwide through its app-first ecosystem. Myntra has transformed
the fashion, beauty, and lifestyle shopping experience in the country through
its pioneering speed-focused initiatives M-Express and M-Now. Its
industry-leading technology, fashion-forward insights, and creator-led content
make it the preferred platform for Gen-Z and millennial shoppers. Myntra
continues to shape how India discovers and experiences style, with beauty
emerging as one of its fastest-growing segments.