●
First proposition from DBS curated for the
emerging affluent segment
●
Brings the best of the bank’s global standards
to customers in 350+ locations across India
●
Zero forex mark-up on DBS Aspire debit card
caters to globalised lifestyles
India,
April 7, 2026 : DBS Bank India announced its new DBS Aspire banking proposition,
along with the signature Aspire debit card, designed for the country’s
fast-growing, well-travelled, emerging affluent segment. DBS Aspire extends
premium banking access to clients with a total relationship value of Rs. 10
lakh or a minimum monthly savings account average balance of Rs. 2 lakh,
positioning the bank as a long-term banking partner to these customers as they
grow their wealth.
As
international mobility, overseas education and work opportunities abroad
increase, it has fuelled a preference for the higher-tier aspects of
service-led banking such as a dedicated relationship manager and benefits that
align with their multi-location lifestyles. India’s emerging affluent are also
at a nascent stage of wealth accumulation and are still predominantly value
driven.
DBS
Aspire has been crafted to address the needs of this upwardly mobile, digitally
savvy set of customers that have grown beyond mass banking. The proposition includes
high returns on savings account balances, zero charges on banking services,
coupled with the seamless digital access of digiportfolio, the bank’s
cutting-edge investment platform.
Speaking
on the new offering, Ambuj Chandna, Managing Director & Head of Consumer
Banking Group, DBS Bank India, said, “We identified a clear gap in the
market where a majority of existing banking propositions cater to either a mass
audience or at the other end - the premium wealth segment of High Net-Worth
Individuals (HNIs) and Ultra-HNIs. The emerging affluent segment has remained
structurally underserved, and we believe that DBS Aspire speaks to this
sizeable audience by bringing together both value added and aspirational
benefits, delivered through a relationship-led model that is reinforced by the
bank’s advanced digital capabilities.
Aspire
is the first DBS offering that has been tailored expressly for an emerging
affluent base, to support them as their financial goals evolve, reflecting our
belief that a bank can be a trusted partner to customers as they move up the
wealth continuum.”
Key
benefits for customers of the DBS Aspire program include:
●
Zero forex mark-up on international spends
on the DBS Aspire debit card & zero charges on all banking transactions
& services, as part of the DBS Aspire program.
●
Access to a Relationship Manager*
- an offering typically associated with higher-end banking propositions.
●
A competitive interest rate
of 5% per annum on savings account balances between Rs. 2 lakh and Rs. 50 lakh,
significantly higher than the rate being offered by most major banks.
DBS
Aspire complements the bank’s existing wealth proposition, DBS Treasures, which
serves wealth customers with a total relationship value of Rs. 30 lakh and
above. DBS Treasures clients can access a full suite of customised wealth
management solutions, experienced relationship managers, exclusive privileges,
backed by the trusted advantage of the DBS platform.
*T&Cs
apply
About
DBS
DBS
is a leading financial services group in Asia with a presence in 19 markets.
Headquartered and listed in Singapore, DBS is in the three key Asian axes of
growth: Greater China, Southeast Asia, and South Asia. The bank's
"AA-" and "Aa1" credit ratings are among the highest in the
world. In 2025, CRISIL Ratings reaffirmed its ‘CRISIL AAA/Stable’ rating on the
corporate credit facility of DBS Bank India Ltd (DBIL). The rating on the
certificate of deposits programme was also reaffirmed at ‘CRISIL A1+’.
Recognized
for its global leadership, DBS has been named “World’s Best Bank” by
Global Finance, “World’s Best Bank” by
Euromoney, and “Global Bank of the Year” by
The Banker. The bank is at the forefront of leveraging digital technology to
shape the future of banking, having been named “World’s Best Digital Bank” by
Euromoney and the world’s “Most Innovative in Digital Banking”
by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia”
award by Global Finance for 17 consecutive years from 2009 to 2025. DBS Bank
India was recognized by CRISIL - Coalition Greenwich as the Best Bank for
Corporate Banking and Best Bank for Corporate Cash Management in India in 2025.
In the same year, Euromoney also named DBS Bank India the Best Digital Bank for
SMEs in India. As a bank born and bred
in Asia, DBS understands the intricacies of doing business in the region’s most
dynamic markets.
DBS
Bank has been present in India for more than 30 years, opening its first office
in Mumbai in 1994. DBS Bank India Limited is the first among the large foreign
banks in India to start operating as a wholly owned, locally incorporated
subsidiary of a leading global bank. As a trusted partner, DBS provides a range
of banking services for large, medium, and small enterprises and individual
consumers in India, focusing on a seamless customer experience that helps them
‘Live more, Bank less’. In November 2020, Lakshmi Vilas Bank was merged with
DBS Bank India Limited. DBS Bank India is now present in ~350 locations in 19
Indian states.
DBS
is committed to building lasting relationships with customers, as it banks the
Asian way. Through the DBS Foundation, the bank creates impact beyond banking
by supporting businesses for impact: enterprises with a double bottom-line of
profit and social and/or environmental impact. DBS Foundation also gives back
to society in various ways, including equipping underserved communities with
future-ready skills and helping them to build food resilience.
With
its extensive network of operations in Asia and emphasis on engaging and
empowering its staff, DBS presents exciting career opportunities. For more
information, please visit www.dbs.com.