Coimbatore,
Tamil Nadu : TheTourist360, a
Tamil Nadu–based travel company, is expanding its presence in the experiential
tourism segment by collaborating with celebrities, influencers, and digital
creators to host curated international group trips across popular global
destinations.
The company, which
focuses on organized international travel experiences, has been actively
building a creator-led travel ecosystem by partnering with personalities from
the entertainment, digital media, and travel vlogging communities. Through
these collaborations, TheTourist360 has been hosting group tours that combine tourism with
influencer engagement, creating a new format of travel experiences that appeals
particularly to young travellers and social media audiences.
One of the most
notable collaborations for the company has been with actress and influencer
Anitha Sampath. In partnership with TheTourist360, she hosted three
celebrity-led group trips to the Maldives over the past few years. The first group
tour was conducted in 2024 with around 30 travelers. Following the positive
response, a second trip was organized in 2025 with a similar group size.
Building on the growing demand for influencer-led travel experiences, the third
edition in 2026 expanded to accommodate 40 travelers, making it the largest
group in the series.
In total, nearly
100 travelers have participated in these Maldives experiences organized through
the collaboration, reflecting the increasing popularity of curated group travel
formats that allow travellers to explore destinations alongside public figures
and content creators.
Beyond this
collaboration, TheTourist360 has
hosted travel experiences for several personalities across the entertainment
and sports industries. Actress and influencer Samyuktha Shan has been part of
travel experiences hosted by the company, while former Indian cricketer
Anirudha Srikanth also travelled through TheTourist360 as part of a honeymoon
trip to the Maldives.
The company has
also worked with many popular influencers and digital creators such as Sathish
Deepa along with well-known vloggers including actress Dharsha Gupta, Chennai
Vlogger, Transit Bites, Village Database, Dan JR Vlogs, Budget Food and Travel,
and Travel with Akshaay.TheTourist360 has also partnered with the USA-based
Tamil media platform Oh My Thagaval and Malaysian Tamil actress Aishwarya as
part of its growing collaborations across global Tamil-speaking audiences.
TheTourist360’s
creator network extends beyond Tamil Nadu and includes influencers from across
South India. In the Telugu travel community, the company organized travel
experiences for creators such as Uma Telugu Traveller in Bali and Raju
Kannabona for a Maldives trip. Other collaborations include creators associated
with the American Dollar YouTube channel and Voice of Vasapitta Malaysia Trip,
featuring creator Madhuri.
Travel creators
from Kerala have also participated in curated tours organized by the company.
Among them are Divin Prabhakaran and Yaseen Vlogs, who have collaborated with
TheTourist360 for international travel experiences.
In Karnataka,
travel influencers including Flying Passport, Backpack with M, DhanRaj Archer
Vlogs, and digital creator Aishwarya Karkera have also been part of the
company’s curated travel programs.
While influencer collaborations have become a key element of its growth strategy, the company’s journey is closely tied to the entrepreneurial story of its founder, Kalaiarasan, popularly known as Kalai Maldives.
Kalaiarasan was
born on December 14, 1996, and grew up in the small town of Vellakovil in Tamil
Nadu. He comes from a middle-class family that valued hard work and
perseverance. His father, Loganathan Palaniappan, has been involved in the
buying and selling of second-hand cars and has also worked as a driver to
support the family’s income. His mother, Sagunthala Natarajan, is a homemaker
who has dedicated herself to managing the household and supporting the family.
Growing up in this
modest environment instilled in Kalaiarasan a strong sense of financial
responsibility, resilience, and determination—values that would later shape his
entrepreneurial journey.
Before starting his
own venture, Kalairasan worked in the Maldives tourism sector as an airport
representative at Velana International Airport. His work involved coordinating
international tourist arrivals, airport transfers, and travel logistics, giving
him practical exposure to global tourism operations.
During the COVID-19
pandemic, when the tourism sector faced severe disruptions, Kalairasan
identified an emerging need for quarantine transit travel to the Maldives for
international travelers heading to countries such as the UAE and Canada. Using
his operational knowledge and industry contacts, he began arranging quarantine
stay packages that included accommodation, airport transfers, and travel
coordination. What started as assistance for a few travelers gradually evolved
into a structured travel service.
Following the
gradual reopening of international tourism, this initiative expanded into a
full-scale travel company. TheTourist360 began offering curated Maldives
holiday packages and honeymoon experiences for Indian travelers. Over time, the
company expanded its travel offerings to several international destinations
including Malaysia, Singapore, Dubai, Thailand, Vietnam, Bali, Mauritius, and
Sri Lanka, along with select European travel itineraries.
Within India, the
company has also introduced curated travel packages to destinations such as the
Andaman and Nicobar Islands, Lakshadweep, Meghalaya, Sikkim, Manali, and
Kashmir. Today, TheTourist360 operates with a team of more than 20
professionals and serves travelers across India through customized
international and domestic travel experiences.
The company’s
growth and industry presence have also received recognition in the tourism
sector. Kalaiarasan was honored with the Tourism Business Icon 2025 Award at
the Indian Awards for his contribution to the travel industry. TheTourist360
was also recognized with the Most Trusted Travel Company of South India 2025
Award.
As
influencer-driven tourism continues to gain momentum, TheTourist360’s model of
combining curated travel experiences with digital creator collaborations
reflects a broader shift in how travel companies are engaging with younger
audiences and online communities.
With its expanding
network of creators, celebrities, and travel enthusiasts across multiple
regions, TheTourist360 continues to position itself within the evolving
experiential travel landscape by connecting travelers with digital
personalities while exploring destinations around the world.
Visit: https://www.thetourist360.com/