Reaffirming
Its Commitment to Powering a Non- Stop India
●
Builds on a high-impact debut season to
amplify brand visibility and bring alive the ‘Powering a Non-Stop India’
narrative across one of India’s most influential sporting platforms.
Mumbai,
27th March 2026 : Lauritz Knudsen Electrical and Automation, a
leader in India’s electrical and automation space, has renewed and strengthened
its association with Mumbai Indians for a second year—deepening a partnership
defined by shared values of performance, resilience and unwavering consistency.
After
a powerful debut season, this renewed collaboration marks the next chapter in
Lauritz Knudsen’s brand journey, accelerating its visibility and relevance
across the country. By continuing with one of the world’s most followed cricket
franchises, Lauritz Knudsen reinforces its commitment to a platform that
embodies energy, ambition and sustained excellence - while further amplifying
its mission of “Powering a Non-Stop India”.
The
first year of the partnership delivered strong momentum, with high visibility
and growing consumer engagement. In year two, the association is poised to
drive deeper salience and create a stronger emotional connect with audiences
through a high attention, culturally resonant, and high impact sporting
ecosystem.
Throughout
the season, Lauritz Knudsen will remain prominently visible across the entire
Mumbai Indians ecosystem — including centre-placement on the team jersey,
comprehensive digital presence, and fan-focused engagement touchpoints. This
year, the partnership will be further elevated through new high-impact
initiatives and on-ground integrations.
Deepak
Sharma, Zone President, Greater India, said,
“Cricket holds a unique place in India, bringing people together at scale, and
this association allows us to connect our purpose with a wider national
sentiment. As we continue to support India’s growth journey, such sporting
platforms play an important role in reinforcing our commitment.”
Naresh
Kumar, COO, Lauritz Knudsen Electrical and Automation, said,
“Over the last year, our partnership with Mumbai Indians has taken Lauritz
Knudsen to millions of consumers through a platform that stands for energy,
excellence and consistency. More importantly, it unites two brands with a
shared commitment to performance, resilience, ambition and excellence. As we
continue scaling our presence across India, this association remains central to
bringing our Powering India Non Stop promise to life in a meaningful and
relevant way.”
Rajat
Abbi, Vice President, Marketing, added,
“This second year is critical—it builds on a strong foundation and elevates the
partnership to the next level. Powering a Non – Stop India comes alive
authentically and powerfully through an association like this, both on and off
the field.”
A
Mumbai Indians spokesperson said, “The partnership with
Lauritz Knudsen reflects a shared mindset—of consistency, resilience and the
drive to perform at the highest level. As we enter the second year of this
association, we look forward to building a deeper, more meaningful connect with
fans and bringing this narrative to life through engaging and high-impact
experiences across the season.”
For
Lauritz Knudsen, the continued collaboration reflects a broader ambition to
strengthen its presence in a fast progressing India—through platforms that
deliver both scale and meaning. As the brand continues to empower homes,
industries, infrastructure and utilities with trusted electrical and automation
solutions, its partnership with Mumbai Indians offers a powerful cultural
platform to take this story to millions more.
About
Lauritz Knudsen:
Lauritz
Knudsen Electrical & Automation, formerly known as L&T Switchgear, is a
leading player in the Indian Electrical industry,
drawing strength from over 70 years of rich heritage and a steadfast dedication
to contributing towards the growth of India. The brand currently exports to 30
+ countries and is dedicated to providing a wide range of electrical and
automation solutions to vital sectors of the economy, including industries,
utilities, infrastructure, buildings, and agriculture. Our extensive portfolio
includes low-voltage and medium-voltage switchgear, automation solutions,
tailored software, and services.
With
multiple manufacturing facilities in India, we adhere to global standards of
excellence. Our operations are supported by well-equipped, in-house design
and development centers, as well as tooling facilities, ensuring precision in
manufacturing.
With
a strong global footprint, supported by an expansive electrical distribution
network in India and worldwide, our ambition is to foster excellence and
provide top-tier products and solutions that drive the progress of nations
globally.
We
Listen. We Partner. We Innovate.