New
Delhi, February 26, 2026 : Uncle Peter’s Pancakes, one of India’s
fastest-growing dessert QSR brand owned by Bogmalo Foods and Hospitality Pvt
Ltd, marked the second edition of its National Pancake Day with record-breaking
participation across the country. The celebration drew more than 50,000
footfalls across 110+ outlets spread over 45 cities, further strengthening the
brand’s position in India’s fast-evolving dessert café segment.
Building
on the momentum of its inaugural edition last year, this year’s National
Pancake Day turned into a nationwide celebration of indulgence and community.
Most outlets recorded 3–4x higher pancake sales compared to a normal business
day, reflecting strong consumer enthusiasm and the growing popularity of the
brand’s signature offerings.
Customers
across India visited Uncle Peter’s Pancakes outlets to indulge in a specially
curated festive menu featuring crowd favorites such as Nutella Pancakes,
Tiramisu Pancakes, Death By Chocolate Pancakes, and Fresh Fruit Pancakes. The
celebration also spotlighted bestselling waffle varieties including the Triple
Chocolate Waffle and Nutella Waffle, offering guests a complete dessert
experience tailored to families, young consumers, and dessert lovers.
A major highlight of the campaign was its digital-first initiative titled #IConfesstAtUPP. Designed to blend social media engagement with in-store participation, the campaign encouraged customers to share their sweetest dessert confessions online and at outlets. The response was overwhelming, generating strong digital traction while driving significant offline footfalls across cities.
“Titled
#IConfesstAtUPP, the campaign has far surpassed expectations—evolving beyond a
traditional product promotion into a powerful, immersive brand experience.
Seeing strong digital engagement seamlessly translate into meaningful offline
footfalls across outlets has made this journey both impactful and inspiring,”
said the Marketing Executive at Uncle Peter’s Pancakes.
Founded
in 2019 by Sundeep Singh and Akashdeep Dan, Uncle Peter’s Pancakes has rapidly
expanded to over 110 outlets across PAN India in just a few years. The brand
has carved a niche for itself as a youth-focused dessert destination known for
innovative flavors, vibrant store formats, and accessible pricing. Its ability to
consistently introduce experiential campaigns has helped build a loyal and
growing customer base across metros and emerging cities alike.
The
second edition of National Pancake Day was executed simultaneously across all
participating outlets, featuring special in-store décor, limited-time
celebrations, and interactive engagement elements. The coordinated national
rollout reinforced brand recall while positioning National Pancake Day as a
marquee annual property for the company.
Looking
ahead, Uncle Peter’s Pancakes is gearing up for aggressive expansion. The
company aims to scale its network to 200 outlets by the end of this year,
further strengthening its footprint across key markets in India. With rising
demand for experiential dessert destinations and growing consumer affinity
toward themed food celebrations, the brand is poised to accelerate its growth
trajectory.
As
the curtains fall on the second edition of National Pancake Day, the record
footfalls, significant spike in sales, and widespread digital engagement signal
that the celebration has firmly established itself as a much-anticipated annual
event. For Uncle Peter’s Pancakes, the journey from a single brand idea in 2019
to a nationwide dessert phenomenon continues to gather momentum, one pancake at
a time.