●
Set to go live on February 28, with early
access for Myntra Insiders starting February 27
●
Adding to the excitement, shoppers will also
receive assured return gifts, bringing an extra element of surprise and delight
to every purchase
●
Shoppers can look forward to high-value
formats such as Brand Mania Deals, Midnight Steal, 19 Minutes Deals, and OMG
deals
●
Some of the new collection drops include Irth By Titan, Mohey Wedding Collection, Theater Handbags,
Crocs Lego, Gilli Genda Gang Kids Wear,
and Estee Lauder: Double Wear
Bengaluru,
February 26, 2025 : To commemorate its 19th birthday, Myntra, one
of India’s leading fashion, beauty, and lifestyle destinations, has announced Myntra Birthday Blast (MBB). The event
will go live from February 28, with Myntra Insider customers getting early
access 24 hours early, starting February 27. With irresistible offers, this
edition brings together an expansive selection of over 6 million styles from
20,000+ international and made-in-India brands across fashion, beauty, and
lifestyle categories.
Category
trends & demand forecast
The
categories expected to see traction in this edition include Men’s and Women’s
Ethnic Wear, Beauty and Personal Care, and Watches and Wearables, driven by the
wedding season demand and upcoming festivals such as Eid and Holi. Other
categories expected to witness demand include
Women’s and Men’s Western Wear, Men’s apparel, Sports wear, and
Spring-Summer essentials as shoppers refresh their wardrobes for the new
season. Additionally, momentum is anticipated across Travel Essentials,
Footwear, Kids’ Wear, Accessories, and gifting-led categories, supported by
increased social gatherings and travel during this period.
Several
popular brands that are expected to witness heightened traction include
H&M, Nike, MANGO, Levis, U.S. Polo Assn., Anouk, Libas, Skybags, CeraVe,
Bath and Body Works, and M.A.C
Speaking
on the third edition of Myntra Birthday Blast, Ritesh Mishra, Head of Category
and Revenue, Myntra, said, "Myntra Birthday Blast
continues to be a special event for us to celebrate our journey with millions
of customers across the country. As Myntra celebrates 19 years, we are
incredibly grateful for the love of our customers and the trust of thousands of
brand partners, which have played a pivotal role in redefining the fashion
landscape in the country. As we continue
to set new benchmarks in the e-commerce paradigm, our focus remains on scaling
excellence and setting the new standards for how the modern customer
experiences fashion, beauty, and lifestyle shopping.”
Exciting
new launches for MBB
This
edition of Myntra Birthday Blast will showcase an exciting lineup of brand
launches and new collections across fashion, beauty, and home categories.
●
In fashion, customers can explore 30+ launches
like Hasbro, Malabar Gold, Mivi, Uriage, and more
●
Within the D2C and Rising Stars portfolio, new
selections include brands such as Rare Rabbit Snitch, Nobero, Rain &
Rainbow, and Chumbak
●
Beauty and Personal Care (BPC) will feature
its most extensive selection to date, with 4500+ brands available at compelling
value with premium global labels, including MAC, Victoria's Secret, Bath &
Body Works, LANEIGE, COSRX, Huda Beauty, Pixi Beauty, and more
●
Myntra Luxe will further elevate the premium
shopping experience, with leading brands such as Guess, Michael Kors, Armani
Exchange, Paco Rabanne, Estee Lauder, and more
Gen
Z in focus
As
Myntra continues to serve diverse audience segments, its Gen Z-focused FWD
portfolio will bring together lakhs of trend-first styles across
youth-preferred brands. With the spring-summer season approaching, FWD, which
resonates strongly with younger customers, will offer expressive fashion
options for outings and travel fits. Shoppers can explore global styles across
Tops, T-shirts, Shirts, Dresses, Jeans, Kurtas & Kurtis at great prices.
M-Now:
Hyper-Speed Fashion Delivery for MBB
Myntra’s
hyper-speed delivery service, M-Now, will continue to serve as a key
convenience driver during the event, especially for time-sensitive purchases.
With 1 lakh+ styles across fashion, beauty, accessories, and home, M-Now
enables shoppers across Tier 1 cities such as Bengaluru, Mumbai, Delhi-NCR,
Hyderabad, Kolkata, and Pune, as well as emerging Tier 2 markets like Jaipur,
Lucknow, Patna, and Ahmedabad, to receive their orders starting in 30 minutes.
Amid a busy calendar of weddings, festive season, and last-minute travel plans,
M-Now ensures customers have access to trend-first options, helping them find
the perfect look exactly when they need it.
Bank
Offers:
●
Shoppers can save
10% Extra* With HDFC, RBL, Flipkart Axis & Flipkart SBI Credit Cards as
well as with BHIM UPI.
Adding
to the excitement, Myntra’s Birthday Blast will continue to delight shoppers
with assured return gifts, presenting brands to engage with millions of
customers, including first-time shoppers, eager to discover unique and trendy
fashion and beauty products. Shoppers can look forward to a host of high-value
offers, designed to drive engagement across the day, including Brand Mania
Deals, 19 Minutes 19 Deals, OMG Deals and Opening Hour offers, etc.
To
elevate discovery and engagement during the Myntra Birthday Blast event, the
platform will continue to leverage its expansive social commerce ecosystem.
Influencers and creators from across the country will curate themed edits,
festive looks, and occasion-led styling inspiration tailored to the season. These
formats continue to witness strong participation from Gen Z and millennial
audiences, reinforcing Myntra’s strength in driving interactive,
entertainment-led shopping experiences. Additionally, the surge in demand
during MBB is expected to create increased earning opportunities for thousands
of delivery partners across the country who will be fulfilling the orders
during the event.
About
Myntra
Myntra is one of India’s leading destinations for fashion, beauty, and
lifestyle, offering a curated collection of popular brands across categories.
With a focus on discovery, personalization, and convenience, Myntra serves
millions of customers nationwide through its app-first ecosystem. Its
industry-leading technology, fashion-forward insights, and creator-led content
make it the preferred platform for Gen Z and millennial shoppers. Myntra
continues to shape how India discovers and experiences style, with beauty
emerging as one of its fastest-growing segments.