Bengaluru, India:
Rising Roots Ventures (OPC) Private Limited has announced the launch of Tidiyo,
an innovative oral care brand focused on solving one of the most overlooked
hygiene problems—bad breath caused by tongue bacteria. The brand’s first
product, the Tidiyo
Tongue Cleaning Kit, is now available in India.
While toothpaste and mouthwash are widely used for
oral hygiene, studies and dental insights show that a major percentage
of odor-causing bacteria accumulate on the tongue, not the teeth. Addressing
this gap, Tidiyo introduces a tongue-focused oral care solution
designed to eliminate bad breath at its source.
The Tidiyo Tongue Cleaning Kit includes a specially
formulated tongue coating paste along with a precision-designed
tongue cleaner. The paste works by breaking down odor-causing bacteria, helping
users achieve long-lasting freshness rather than temporary masking of bad
breath.
According to the company, the formulation is crafted
to be gentle yet effective, supporting overall tongue hygiene while helping
maintain elasticity and oral comfort. Unlike conventional oral products that
focus primarily on teeth, Tidiyo’s approach centers on tongue care as a
critical pillar of daily oral hygiene.
Rajasekar V, Founder of
Rising Roots Ventures (OPC) Private Limited, said:
“Bad breath is a common problem, but most solutions only address the surface.
The tongue holds maximum bacteria, and that’s where the real issue starts. With
Tidiyo, we wanted to create a simple, practical product that directly targets
the root cause rather than offering short-term fixes.”
The launch of Tidiyo aligns with the growing demand
for preventive and problem-specific personal care products in
India. Designed for daily use, the Tongue Cleaning Kit is suitable for
individuals seeking improved oral hygiene as part of their regular routine.
The product is now available online via the official
website:
With this launch, Rising Roots Ventures aims to build
Tidiyo into a trusted oral care brand that encourages consumers to rethink
conventional hygiene habits and adopt more effective, science-backed solutions.