As India’s e-commerce logistics sector moves beyond
scale-driven expansion, iThink
Logistics is emerging as a leading force in the next phase of intelligent
fulfilment, backed by AI-led innovation, profitability and sustainable growth.
In a market long characterised by well-funded
platforms chasing rapid volume, iThink Logistics has built a differentiated
trajectory as a bootstrapped, profitable and home-grown logistics technology
company, scaling steadily without external capital. The company processes
millions of shipments annually for D2C brands, MSMEs and enterprise sellers,
and has reported strong double-digit growth over the past year driven by repeat
usage and high merchant retention.
Founded to address structural inefficiencies in
last-mile delivery and fulfilment, iThink Logistics has focused on building
sustainable unit economics rather than discount-led expansion. Profits have
been consistently reinvested into in-house technology, automation and product
innovation, allowing the company to scale while maintaining service quality and
operational control.
The company recently strengthened its technology stack
with the launch of a proprietary AI-powered logistics intelligence platform
designed to help merchants make real-time, data-backed decisions across
shipping, returns and customer experience. By analysing courier performance,
optimising routing and reducing return-to-origin rates, the platform enables
sellers to improve margins while maintaining delivery reliability.
Commenting on the company’s long-term approach, Zaiba Sarang, Co-founder,
iThink Logistics, said, “We believe the future of e-commerce fulfilment lies in
intelligence, not just infrastructure. Our focus has been on building AI-led
capabilities that help merchants take better decisions, improve efficiency and
create long-term value, while remaining profitable and disciplined in how we
scale.”
The emphasis on applied AI reflects a broader shift in
the logistics sector, where data-driven decision-making is becoming central to
profitability and predictability. By embedding intelligence into fulfilment
workflows, iThink Logistics is positioning itself as a strategic technology
partner rather than a transactional service provider.
As a home-grown platform built for India’s diverse
logistics landscape, iThink Logistics has expanded its footprint across Tier II
and Tier III markets, where delivery predictability remains a critical
challenge. The company plans to continue investing in AI-led capabilities,
expand carrier partnerships and deepen its analytics offerings, while staying
committed to its bootstrapped and profitable growth model.
As India’s e-commerce market matures, iThink
Logistics’ trajectory signals a clear transition in the sector, from
capital-fuelled scale to intelligence-led, sustainable fulfilment, positioning
the company at the forefront of the next phase of logistics innovation.