Linking everyday UPI payments
with India’s enduring passion for cricket
- Nationwide campaign encourages regular
BharatPe UPI usage through assured rewards
- High-energy brand film captures World Cup
excitement and everyday payment moments
- Participants stand a chance to win match
tickets, signed merchandise and an exclusive opportunity to watch a T20
World Cup match with Rohit Sharma
BharatPe today announced the
launch of ‘Super Over’, a new nationwide campaign featuring Indian
cricketer Rohit Sharma, timed ahead of the ICC Men’s T20 World Cup. The
campaign draws a parallel between the intensity of cricket and the role of
fast, reliable digital payments in everyday life.
As part of the initiative,
BharatPe has released a high-impact brand film that
reflects India’s deep emotional connection with cricket while spotlighting how
UPI has become an integral part of daily transactions. The film brings together
moments of match-day pressure and everyday payment needs, underscoring BharatPe
UPI’s focus on safety, reliability and consistent rewards.
‘Super Over’ is a month-long
engagement programme designed to drive regular usage of BharatPe UPI among
consumers and merchants. Users transacting via BharatPe UPI can earn daily
rewards, including match tickets, signed merchandise and a once-in-a-lifetime
opportunity to watch a T20 World Cup match alongside Rohit Sharma. In addition,
both consumers and merchants will receive assured Zillion Coins on every
eligible transaction.
To explore the campaign and
offers, users can click here
BharatPe UPI is supported
by BharatPe Shield, a comprehensive fraud protection layer that
enhances payment safety through robust coverage and dedicated support, helping
users transact with greater confidence in an increasingly digital ecosystem.
Commenting on the campaign, Shilpi
Kapoor, Head of Marketing, BharatPe, said,
“Super Over reflects the aspirations of every Indian. They want speed,
trust, consistency, the ability to perform under pressure, along with safety
and assurance, both on and off the field. Just as fans expect Team India to
perform in every match, they seek the same confidence in their UPI payments.
With fast transactions supported by the safety net of BharatPe Shield and
instant rewards, we are making everyday payments feel secure, reliable and
rewarding.”
The ‘Super Over’ campaign will be
rolled out across digital platforms, social media and on-ground touchpoints,
engaging users across India throughout the T20 World Cup season.
Watch the campaign video Here