Mumbai,
23 December 2025 : Surreal Global has unveiled the 6th edition of
World of Christmas, its annual festive experiential property, at Jio World
Drive, Bandra Kurla Complex, Mumbai. Running from mid-December until December
28, this year’s Toyland-themed edition focuses on immersive design,
large-scale installations, interactive zones, and family-focused festive
experiences.
World
of Christmas was conceptualised by Surreal Global in 2018 with the vision of
creating a large-scale Christmas property tailored for Indian urban audiences.
Over the years, the IP has expanded across key retail destinations in Bengaluru
and Mumbai, before establishing itself as an annual festive property at Jio
World Drive from 2022 onwards. Designed and executed end-to-end by Surreal
Global, each edition builds on the last in scale, programming, and audience
engagement.
The
Toyland-themed edition introduces several new additions, including an
Animatronic Reindeer Barn, an enhanced Santa’s Grotto for meet-and-greets,
arcade-style games, expanded DIY activity zones, and a dedicated Letter to
Santa station. Multiple daily festive parades featuring elves, toy soldiers,
mascots, and Santa animate the space, while signature elements such as the snow
blizzard and the central Christmas tree continue as visual anchors.
Spread
across 12 days, World of Christmas is anchored by a winter market format with
themed stalls, streetscapes, and open walkways. The market brings together
winter comfort food and seasonal festive fare alongside curated retail pop-ups,
games, and interactive activities, positioning it as a seasonal shopping and
entertainment destination during the December festive period.
Commenting
on the sixth edition, Rahul Soni, Founder, Surreal Global, said, “World
of Christmas is a Surreal Global–owned IP that we have built and grown over the
years with the intent of creating a festive destination people return to every
December. With each edition, our focus is on expanding the scale, introducing
new experiences, and making the overall celebration more immersive, while
retaining the warmth and nostalgia associated with Christmas. The Toyland
edition reflects that journey, with more interactive moments, playful
installations, and walk-through experiences that continue to strengthen World
of Christmas as a signature seasonal property for the city.”
Through
World of Christmas and its wider portfolio of experiential projects, Surreal
Global continues to strengthen its position in creating large-scale, seasonal
experiences that draw diverse audiences during key calendar moments. With
consistent focus on immersive design, live entertainment, retail integration,
and community-driven programming, the company’s work reflects its approach to
building repeatable, scalable experiential properties with strong audience
recall.
About
Surreal Global
Established in 2010, Surreal Global is
South Asia’s leading outdoor decor and installation agency. With over a decade
of experience, we specialize in designing conceptual decor for urban and retail
spaces and creating larger-than-life installations. By leveraging our expertise
in outdoor decor, we have executed thematic and magnificent displays for
turnkey projects at premium malls, airports and other popular outdoor spaces -
both in India and Internationally. Our team of skilled and experienced
designers have created a niche for themselves in the realm of design and their
work is seen as amongst the finest in the business. We are a full-service
company that delivers innovative and customized décor solutions to clients with
every aspect from design to fabrication and implementation.