- India
searched for everything on Flipkart from Labubu to Stanley Cups,
proving that 2025 was the year niche obsessions went national
- Air
fryers won the great kitchen showdown with 18 lakh searches,
narrowly beating microwaves to the top spot
- The
most-shipped product of the year clocked its highest demand in cities like
Cuttack, Godavari, and Medinipur
- Gen
Z made 3 AM the new primetime, with over 40% 10-minute
deliveries turning impulse scrolls into instant checkouts
- The
year’s costliest cart came from a shopper who checked out with a ₹30
lakh order featuring TCL 115 inch Smart TV
Bengaluru - December 17, 2025 : Flipkart, India’s homegrown e-commerce marketplace, today unveiled #FlipTrends2025,
its annual insights report capturing the definitive shifts in the nation’s
digital economy. With Gen Z dictating a new era of scroll-led discovery, tier 2
cities bypassing basics to lead the demand for premiumisation and convenience
moving from an occasional occurrence to an everyday reflex, FlipTrends
unpacks the behaviors that hijacked group chats, broke search bars, and turned
everyday interactions into a nationwide shopping revolution.
Rajneesh Kumar, Chief Corporate Affairs Officer,
Flipkart, said, “The insights from #FlipTrends2025
tells the story of a confident digital nation. It was the year shopping became
muscle memory, Gen Z turned viral scrolls into instant trends, and Tier 2
cities led the charge in premiumisation. This clearly shows that the lines
between content and commerce have blurred. As video shopping and quick commerce
transition from novelties to daily habits, #FlipTrends2025 confirms that
we have moved beyond mere adoption; in fact, India is now defining the global
playbook for digital consumption."
Gen Z Turned 21 Lakh Searches into Trends
Overnight!
A viral Y2K reel sent more than 21 lakh shoppers
hunting for the look on Flipkart, with Korean-inspired styles quickly
following as creator-led discovery shaped what Gen Z searched for on Flipkart.
Their carts told the same story, filled with crop tops, oversized hoodies
and baggy jeans, while mouth tape for sleeping unexpectedly became
one of the most saved items of the year. Gaming emerged as their biggest habit,
with 58% of purchases coming from the 15–24 age group led by Delhi and
Kolkata, climbing to 60% in Tier 2 plus cities. In metros like Mumbai
and Hyderabad, shoppers aged 25–34 drove the most of gaming purchases,
and headsets made up 85% of all gaming accessories sold on Flipkart,
redefining how immersive, social-first play defined Gen Z’s shopping identity
in 2025.
Orders Delivered Before You Can Say ‘Dhaniya’
2025 was the year India treated quick commerce like
muscle memory. The ₹9 fruits and vegetables on Flipkart Minutes became
one of the most talked about offerings with reels and customer reviews hailing
it as the ultimate hero of daily convenience. But it wasn’t just veggies or
groceries that got the spotlight. Midnight shoppers made vegetables, milk,
chips, ice-creams and chocolates the most-added products after dark, while
mood-based buys and “I need this now” moments turned Flipkart Minutes
into a go-to reflex across metros and emerging cities. Products like cashews,
health drink mixes, biscuits, savouries, namkeens, chips, ice-creams and
aerated drinks saw a sharp lift as shoppers used Minutes not just to
restock but to experiment, indulge, and solve sudden cravings. With demand
peaking after 7 PM, 2025 proved that India doesn’t plan its quick
commerce orders. It feels them.
When Non-Metro India Started Shopping Like
Metros!
Tier 2 and 3 cities powered Flipkart’s strongest
momentum this year, with Bardhaman, Cuttack, East Godavari, Krishna,
and Medinipur emerging as top growth hubs. Shoppers here drove demand
across key categories from face serums to dishwashers and electric
bikes, signalling a clear shift toward premium choices. Fashion continued
to anchor their carts while accessories and personal care gained traction among
younger buyers. The creator economy also expanded beyond metros, with microphone
sales rising 1.3 times as more users began setting up content spaces at
home. In 2025, Bharat wasn’t just catching up; it was leading the growth curve.
Smart Nation, Smarter Buys: Tech That Defined
Shopping in 2025
India’s festive shopping in September and October saw
record engagement on Flipkart, with 10.3 million users interacting with
video commerce every day and shoppers generating 345 million product page
views daily as they browsed and compared offers. Livestream shopping
continued to build momentum, with over 3 lakh orders placed during live
sessions and 3.8 million users engaging with Flipkart’s Infinite Feed
each day to surface products through endless scroll formats. Co-branded credit
card penetration also increased, accounting for 36% of all card
transactions. Together, these features strengthened Flipkart’s ability to offer
speed, clarity, and value at scale this year.
Bharat’s Big Tech Upgrade: Electronics and
Appliances that powered 2025
Electronics and appliances on Flipkart showed how
India learned to work and relax this year. Laptops and tablets remained
popular, while gaming tablets, laptop power banks, and creator tools gained
traction among shoppers seeking multi-use devices. Tier 2 and Tier 3 cities
drove more than half of electronics demand, showing how strongly smaller
cities shaped tech purchases in 2025. Appliances followed the same quick
response pattern. When air quality dropped in the north, air purifier orders on
Flipkart Minutes rose 11X in November compared to early October and peaked
at 13X during the same month, while overall demand on the platform climbed
1.3X month on month. India did not wait; it ordered.
Fashion’s 14 Million First Timers Found Their
Style Era!
Flipkart Fashion continued to be a top entry point for
new users, with over 14 million customers making their first-ever transaction
on the platform through fashion. The average customer age remained between 15–24
years, highlighting strong engagement from digitally savvy and
style-conscious cohorts. Across demographics, people explored silhouettes like baggy
jeans, oversized t-shirts, coord sets, and cargo pants with colour
palettes ranging from soft pastels to bold neons, and everyday
essentials that balanced function with personality. Flipkart’s Gen Z-focused
fashion in-app experience, SPOYL, played a defining role in shaping these
trends, capturing the bold, experimental, and individual style cues of young
shoppers. Metros like Bangalore, Delhi, Hyderabad, Kolkata, and Pune led
the charge, while Tier 2 & 3 cities such as Bardhaman, Cuttack,
Godavari, Kamrup, and Medinipur showed accelerated adoption. Athleisure remained
a dominant theme, with sweats recording the highest growth. Accessories
saw a sharp rise in demand, with earrings, bracelets, and hair accessories
growing twice in demand, reflecting how shoppers are building personal
looks, not just wardrobes.
India’s Most Loyal Relationship in 2025? It's
the Grocery Cart!
Grocery and daily essentials became one of Flipkart’s
most consistent shopping patterns in 2025, with male shoppers driving much of
the demand across performance-led nutrition such as whey protein, gainers,
creatine, amino acids, and bars. Everyday staples also grew strongly, with
soaps and body wash rising by 45%, detergents by 41% and soft
drinks increasing by 34% in Tier 2 cities, including Cuttack and Guwahati.
Herbal tea, weight gainers and fruit crush were among the fastest-moving
items of the year. What India added most often to its cart in 2025 reflected a
mix of routine needs and evolving preferences across households.
The Biggest 2025 Obsession? Beauty That Feels
Good Before It Looks Good
Shoppers turned to hydration-rich formulas, soft gel
serums and newer skincare rituals shaped by modernised heritage habits,
simplified skinimalism routines, and barrier and comfort care.
K-beauty staples such as sheet masking, cloud cleansing, and dewy prep
stayed part of daily use as customers gravitated toward routines that felt
effective without being elaborate. Searches for kojic acid, niacinamide,
lactic acid, and vitamin C continued to rise, with people choosing products
for their ingredients rather than trends. Makeup leaned into hybrid formulas
that paired colour with care, fragrance layering became a personalised daily
ritual and haircare followed the same pattern with routines focused on growth,
strength, hairfall and frizz using lighter, results-driven products.
Oddball Orders That Broke the Internet and
Search Bars
India’s carts in 2025 came with plot twists. The
country searched for everything from shoes to iPhones, while air
fryers crossed 18 lakh searches, edging past microwaves in one of the
year’s closest races. Brooms had an unexpected moment too, with a significant
number of units shipped to cities like Bhubaneswar, Cuttack, and Mangalore.
The costliest cart came from a shopper in Gurgaon, who checked out with
a TCL 291 cm 115 inch Ultra HD 4K Mini LED Smart Google TV worth ₹30
lakhs. And in a FlipTrends classic, a customer in Mumbai added 20
packets of Korean Ramen to a single order, perhaps enough for a marathon
and the snacks between.
Built to Scale: How Flipkart Enabled Seller
Success in 2025
Flipkart’s marketplace saw strong seller momentum in
2025, with transacting sellers rising upwards of 25 to 30% over the past
six months. The newly launched Seller Success Program helped businesses grow over
2X, supported by Flipkart tools such as NXT Insights and an upgraded Seller
Hub that offered simpler onboarding, faster settlements and real-time
analytics. These upgrades strengthened the foundation for thousands of
businesses and helped create a seller ecosystem geared for higher growth and
deeper reach.
Convenience Led the Checkout Story This Year
In 2025, Flipkart’s Black subscription programme saw
strong traction, with 7.6 lakh customers opting in to unlock added
convenience, unique benefits, and quicker payments, a sign of increasing
preference for value-driven membership experiences. Flexible and digital-first
payment options continued to empower how India shopped online. Buy Now Pay
Later (BNPL) adoption saw steady growth, UPI remained the most preferred
mode of payment, especially for Gen Z, driven by ease of use, instant
processing, and strong adoption across everyday categories like grocery,
fashion, and beauty.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital
commerce entities and includes group companies Flipkart, Myntra, Flipkart
Wholesale, Cleartrip and super.money.
Established in 2007, Flipkart has enabled millions of
sellers, merchants, and small businesses to participate in India's digital
commerce revolution. With a registered user base of more than 500 million,
Flipkart's marketplace offers over 150 million products across 80+ categories.
Today, there are over 1.4 million sellers on the platform, including Shopsy
sellers. With a focus on empowering and delighting every Indian by delivering
value through technology and innovation, Flipkart has created thousands of jobs
in the ecosystem while empowering generations of entrepreneurs and MSMEs.
Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy
Returns, and UPI. These customer-centric innovations focus on enhancing digital
payment offerings for all customers while making online shopping more
accessible and affordable for millions of Indians.
For more information, please write to media@flipkart.com