FatakPay, a digital lending startup, today announced the launch of FatakUdaan, a digital credit-building product aimed at helping millions of credit-underserved Indians build and strengthen their credit scores through a simple, structured journey. The product is designed for first-time borrowers, gig workers and blue-collar workers in Tier 2 and Tier 3 cities with no or low credit history.
FatakUdaan provides users access to their credit
bureau report along with an in-depth credit analysis that helps them understand
their credit history, current score, and key factors impacting their
creditworthiness. The product offers guided, actionable steps to help users
assess liabilities, correct past issues, and adopt healthier credit behaviours
over time.
As part of the journey, users gain access to a secured
credit card through FatakPay’s banking partners by depositing a nominal amount
in a fixed deposit, which becomes their credit limit. The low FD threshold
ensures broad participation and enables users to build repayment discipline
through regular usage. Select eligible users may also receive a micro instant
personal loan, repayable within three months, with timely repayments reported
to credit bureaus to further improve credit scores.
Commenting on the launch, Abhishek Gandhi, Co-Founder,
FatakPay, said, ‘Approximately 451 million Indians have limited or no access to
formal credit, restricting their financial opportunities. FatakUdaan is
designed to help individuals take their first step toward building a credit
history, improving low scores, and unlocking access to formal financial
products, creating meaningful social impact and greater inclusion.’
Gaurav Keskar, VP Marketing, FatakPay, added,
‘FatakUdaan focuses on a behaviour-led, habit-forming approach to credit
building rather than a one-time transaction. By enabling small, structured
actions such as timely repayments, we help users build confidence, stronger
credit habits, and long-term financial stability.’
With FatakUdaan, FatakPay continues to innovate in
digital lending by combining awareness, education, and practical
credit-building tools to help users transition from being credit-invisible to
credit-ready.
About FatakPay
FatakPay is redefining financial access for India’s
semi-urban and rural workforce through a holistic digital ecosystem that goes
beyond credit to help users save, invest, protect their wealth, and build
financial confidence. With FatakUdaan, its credit-building product, and
FatakSecure, its IRDA-licensed insurance platform, FatakPay empowers
underserved Indians to establish credit, protect assets, and take control of
their financial journey.
The platform also offers instant, collateral-free
loans up to ₹5 lakh, AI-driven underwriting, free CIBIL monitoring,
micro-investment options, curated upskilling programs, career opportunities,
and lifestyle rewards,creating a truly Bharat-centric financial experience.
Since its inception, FatakPay has disbursed over ₹2,500 crore, onboarded more
than 2 crore users, and partnered with 150+ enterprises, supported by a 500+
strong team from fintech, banking, and NBFC backgrounds. Led by Amit Lodha
(CEO), Amit Goyal (MD), Abhishek Gandhi (CBO), and Ajit Kumar (COO), bringing
over 80 years of combined experience, the company is targeting ₹1,000 crore in
monthly disbursements by FY26 while building India’s most trusted financial
wellness brand.
Website: https://fatakpay.com