ExtraMile Play, a gamified employee
engagement platform often described as offering “Netflix-style workplace
engagement,” has raised about $500,000 in a seed round, marking
another successful fundraising milestone for startups emerging from The
StepUp Ventures, one of Bharat’s leading accelerator platforms.
The round was led by GSF and Mount
Judi Ventures, with participation from GrowthSense, Growth91,
and continuing angel investors. The fresh capital will be used to enhance
technology capabilities, deepen automation, and expand into new enterprise
verticals and international markets.
StepUp Ventures’ Role Highlighted
“We are deeply grateful to The
StepUp Ventures for their unwavering support and belief in our journey. Their
structured mentorship, market access, and founder-first approach has played and
continues to play a pivotal role in helping ExtraMile Play reach new
milestones” said Pooja Bajaj, Founder - ExtraMile Play
ExtraMile Play is a high-performing
graduate of The StepUp Ventures Acceleration Program, which
provided end-to-end support including strategic mentoring, product refinement,
market access, and structured investor readiness.
According to StepUp Ventures, the company’s disciplined execution and rapid
traction made it one of the strongest startups in its cohort.
Raja Singh Bhurji, CEO - The StepUp
Ventures said:
“We are excited to see ExtraMile Play reach this milestone. The startup’s
journey — from entering our program to raising this round — reflects the impact
of structured acceleration and founder-first support. This fundraise
strengthens our belief in outcome-driven startup enablement.”
About ExtraMile Play
Founded by Pooja Bajaj,
ExtraMile Play leverages AI-driven, gamified experiences to help
enterprises run consistent and measurable engagement, learning, and wellbeing
programs.
The company has worked with 100+ enterprises, engaging over 1.5
lakh employees across BFSI, Retail, Pharma, Consulting, and IT sectors.
Its product suite includes gamified
learning modules, DEI-focused experiences, wellbeing initiatives, and automated
engagement workflows. Clients include Motilal Oswal, EY, Cipla,
Edelweiss, Aditya Birla Capital, and Nexus Malls.
Pooja Bajaj said:
“This fundraise is a validation of our mission and the trust our partners
have placed in us. With our new investors on board, we will scale faster —
strengthening our platform, launching our mobile app, and integrating deeper
AI-led personalization.”
About The StepUp Ventures
The StepUp Ventures is a leading
acceleration platform supporting early-stage startups in validation, growth,
and scale through structured programs, global mentorship, market access, and
investor support with focus on being Bharat Focused. The platform has engaged
with over 5000+ Applicants from all across India, with 65
Portfolio startups, built 80+ VC partnerships, and run multiple
high-impact cohorts across India.
ExtraMile Play’s successful seed round
marks another addition to StepUp Ventures’ growing list of startups securing
institutional funding.
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