New
Delhi, India – December, 2025 : BrandLoom is proud to
announce that it has won the prestigious MartechAi Awards 2025 for its
exceptional work on the AI-Driven Bridal Launch for Ashley Stewart.
This
award recognises the most innovative, high-impact marketing campaigns executed
using Martech and acknowledges BrandLoom’s exceptional achievement in
delivering the transformative “I Said Yes” bridal launch for Ashley
Stewart, the leading U.S.-based plus-size fashion brand.
The Challenge:
Zero-to-One in a High-Stakes Category
When
Ashley Stewart decided to introduce a bridal line, the brand confronted three
major barriers:
1.
No Bridal Legacy: No history or visibility in bridalwear, a
category rooted in sentiment, trust, and tradition.
2.
Category Saturation: A landscape dominated by entrenched players
with loyal communities and substantial emotional equity.
3.
Urgency of Market Penetration: The launch required immediate traction,
high-intent traffic, and measurable conversions.
BrandLoom’s
role was not just to execute a product debut but to create cultural relevance
and tell every plus-size bride: You belong here, too.
The Award-Winning
Strategy
BrandLoom
engineered a full-funnel, Martech-first strategy that powered the “I Said
Yes” movement. The campaign blended intelligence, precision, and paid media optimization
across every touchpoint:
- AI-Led Insights & Audience Mapping: Advanced tools such as SEMrush, Surfer SEO, and SparkToro were
used to uncover emotional triggers, search opportunities, and behaviour
patterns among plus-size brides.
- High-ROAS Paid Media Execution: Programmatic A/B testing, granular Meta segmentation,
emotion-based creatives, and real-time dashboards delivered exceptional
returns, including 18.69 ROAS and a $2.88 CPC, powered by
rigorous paid media optimization.
- Omnichannel Martech Ecosystem: SEO-driven category creation, schema markup, local search optimization, automated GMB updates, behaviour-triggered email flows, and
affiliate-backed influencer systems integrated seamlessly into a single
growth engine.
- Tech-Backed Influencer Marketing: BrandLoom deployed tech-backed influencer marketing to select creators based on trust metrics, demographic
alignment, and niche relevance across Instagram, TikTok, and YouTube,
supported by robust analytics and ROI governance.
- PR, Guest Posts & Backlink
Syndication: High-authority editorial placements in
bridal, lifestyle, and fashion categories amplified trust and accelerated
organic growth.
The Impact: A
Disruptive Category Entry that Won Industry Recognition
The
campaign delivered industry-leading performance and customer engagement results
that ultimately secured the award:
●
18.69 ROAS on
paid campaigns is remarkable for a new bridal collection
●
226,000+ unique visitors
to the bridal category pages
●
Strong online and in-store bridal sales within
the first month
●
Rapid visibility driven by content, SEO, and local
search optimization
●
Exceptional social engagement resulting from
authentic, tech-backed influencer marketing
BrandLoom
didn’t just help Ashley Stewart enter the bridal category; it helped the
brand dominate it, earning recognition as the Campaign of the Year.
Leadership
Comments
“Innovation
is validated through impact. Winning the MartechAi Award is a testament to our
belief in uniting Martech, creativity, and emotion to build culturally powerful
brand moments,” said Avinash Chandra, CEO, BrandLoom.
He
added, “This win is especially meaningful because the Ashley Stewart bridal
launch wasn’t just about metrics. It was about representation, confidence, and
giving plus-size brides the visibility they deserve.”
About
BrandLoom
BrandLoom
accelerates growth for ambitious brands through ROI-driven digital marketing,
advanced Martech implementation, and scalable brand strategy. It has partnered
with fashion, retail, beauty, wellness, and lifestyle businesses to build integrated
growth ecosystems powered by technology, creativity, and data intelligence.
Their
services span performance marketing, SEO, content, branding, customer
experience, paid media optimization, local search optimization,
and tech-backed influencer marketing, enabling brands to drive
compounded long-term value.
Visit
us at: www.brandloom.com