YES SECURITIES, a
subsidiary of YES BANK, launched its OMNI app on March 18, 2025, offering
retail investors a faster and more personalised way to access stock markets.
The new platform simplifies the account opening process while giving users
greater control over their investment choices.
Key Takeaways:
· The
OMNI app, launched on March 18, 2025, enables Demat account opening in under 10
minutes with 3-in-1 account integration
·
The
platform supports trading across equity, derivatives, currencies, commodities,
IPOs, and mutual funds, with access to 4,500+ stocks
·
"Invest
Karo Apne Style Se" campaign emphasises personalised investing aligned
with individual financial goals and risk appetites
·
Features
like equity SIPs, thematic baskets, and mobile-first design address key
barriers for India's 170 million+ Demat account holders
The app was built
around the idea that every investor is different and needs flexibility in how
they invest. YES SECURITIES paired the launch with its "Invest Karo Apne
Style Se" (Invest Your Own Way) campaign, created by Gozoop Creative,
which used creative films comparing personal style choices to investment decisions.
The campaign reinforced a simple message: investing should reflect individual
goals and preferences, not follow a standard template.
At its core, OMNI
offers a seamless 3-in-1 account structure that integrates a YES BANK savings
account, a Demat account, and a YES SECURITIES trading account within a single
application. The platform enables investors to open
Demat account in
under 10 minutes and begin trading across multiple segments, including equity,
derivatives, currencies, commodities, IPOs, and mutual funds.
The app includes
features designed for both new and experienced investors. Users can trade
across 4,500+ stocks, track live prices on major indices like NIFTY 50 and
Sensex, apply for IPOs with three clicks, set up equity SIPs for regular stock
investments, access thematic investment baskets through WealthBox, use advanced
charting tools, and manage their portfolio with instant fund transfers.
"In today's
world, personalisation isn't a luxury, it's an expectation," said Amit
Bhandare, Head of Marketing and Corporate Communications at YES SECURITIES.
"Every investor is unique, just like a fingerprint" he added.
Impact on Retail
Investors in India
OMNI trading app addresses key issues that often
deter new investors from entering the market. The quick account opening removes
paperwork delays, while the low-brokerage structure makes trading affordable
for small investors. Features like equity SIPs and thematic baskets make it
easier to invest systematically without needing deep market knowledge. With
India's Demat accounts now surpassing 170 million, OMNI's focus on mobile-first
design and simple tools positions it to attract young, first-time investors
seeking straightforward ways to build wealth in the equity markets.
About YES
Securities
YES SECURITIES (India)
Limited is a subsidiary of YES BANK that has been operating in the securities broking
space since 2013. The company provides broking and investment products to
retail, high-net-worth, and institutional clients. As a SEBI-registered
securities broker, YES SECURITIES offers trading access across major exchanges,
including NSE, BSE, MCX, and NCDEX. The firm focuses on delivering investment
solutions backed by its infrastructure and over a decade of experience in the
financial services sector.