Gurugram, November 13, 2025 : On the occasion of Children’s Day—an
occasion to celebrate the boundless energy, creativity and potential of our
young ones—Dr. Morepen Ltd. issues a clarion call to parents, educators and
communities: it’s time to press pause on screens, and press play on childhood.
A growing body of research is sounding the alarm on what our children are
missing out on. According to a recent study of Indian children under five years
of age, the average daily screen-time is 2.22 hours—double the
recommended limit for that age group. Another Indian study of children aged
6-10 years found that 43 % of them had screen exposure of more than 2
hours/day; those who did had 3.46 times higher odds of very high
behavioral-difficulty scores. Globally, excessive screen use has been
associated with reduced physical activity, sleep disruption, attention problems
and delayed language or social skills.
“In today’s digital age, giving our children the gift of play is more
important than ever,” says Mr. Varun Suri, Managing Director, Dr. Morepen
Limited. “When children run, climb, laugh, imagine and explore—not just
scroll, swipe and sit—their bodies, brains and souls grow stronger. On this
Children’s Day, we invite every parent to step out with their child, turn off
one device and turn on the joy of play.”
Watch the video here: https://youtu.be/7OPmptGUXmg
Dr. Morepen recognises that screens are now embedded in many aspects of
children’s lives—education, entertainment, communication—but underscores that
unstructured, physical, outdoor and imaginative play remains irreplaceable for
healthy growth. The brand’s message this Children’s Day
centres around three simple imperatives:
- Un-plug
to reconnect – designate daily or weekly screen-free windows with your
child.
- Play
out loud – encourage at least 60 minutes of active play per day (or
more, if possible) outdoors or in open space.
- Lead
by example – caregivers and family members model device-free time;
children copy what they see.
With this campaign, Dr. Morepen aims to empower parents and communities
to reclaim childhood in its fullest sense—not just by limiting screen time, but
by actively substituting it with enriching play: ball games, hide-and-seek,
nature walks, imaginative role-play, board games, reading sessions, family
time.
On this special day, let us pledge: For every hour of screen
time, let’s make at least one hour of real-world play. Healthy children
build healthy futures—and we owe them nothing less.
About Dr. Morepen
Dr. Morepen Ltd. is a subsidiary of Morepen Laboratories Limited.
Established in 2001, Dr. Morepen is driven by the philosophy of “Health in Your
Hands,” a mantra that resonates with contemporary life full of hectic
schedules, impending deadlines, and tough competition. The brand is built on
two core values: health and empowerment, encapsulated by the punchline “health
in your hands.” Certified by the Limca Book of Records as the first company to
redefine the OTC category as FMHG, Dr. Morepen takes pride in owning iconic
products like Burnol and Lemolate.