Public relations are
a profession which holds all over image building of a brand, company, agency.
This job needs so much of creativity to pitch and to grow. Not very complicated
description but still one encounters so many misconceptions and erroneous
assumptions about this field of work.
Here are some most
hyped myths, let’s burst them
1. Writing press
releases and planning press conferences are all that PR does.
No, we've had a lot
of clients over the years who believed that all we needed to do was write a few
press releases to get them in the headlines. In actuality, obtaining media
attention needs a significant amount of work and calls for pitching the news item
as if the journalist were the buyer in a sale.
Although press
conferences and releases are both vital components of the PR routine, they are
not the sole actions. Reputation management, crisis management, social media
strategy, product launches, influencer relations, content marketing, etc. are
additional purposes for PR.
2. There is no writing
needed in PR.
Honestly, writing
is more crucial in PR. Press releases, pitches, proposals, blog posts, special
stories, media reports, and analytics of innumerable PR actions are all things
that a PR practitioner has to write on an average day. Well, talking to media
and taking calls aren't the main responsibilities of PR professionals. There
are numerous other writing tasks required.
3. PR is just advertising.
Public relations and advertising are related but distinct activities.
They have their own goals in mind. Advertising is a paid activity that involves
directly paying for the promotion of your goods or services through TV, print,
and online media. The goal of PR, on the other hand, is to create positive
relationships between a business and its audience by utilising certain
communication channels.
PR and advertising, however, have particular functions for a brand. While
PR depends on strategy, advertising results depend on your budget.
4. PR is necessary only when things go wrong
How about the happy instants? You can't just rely on PR when things go
wrong since the media world has shifted. Businesses may stay on the forefronts
of their industries and engage the public with a variety of news, especially
good news, by engaging in thought leadership, timely remarks, and social media,
to name several ways.
5. PR is only
for celebs and public figures.
False! Regardless of whether they are a politician, corporation, or
celebrity, everyone who wants to boost their brand's visibility and reputation
needs PR.
6. PR is easy;
I can do it myself
PR is more than merely appearing in publications and on television. There
is a lot more work done in the background, like creating a strategy and key
messages for your business, managing the media, coming up with ideas,
identifying your audience, and targeted advertising. These are only a few of
the fundamental building elements of PR, so even if you might want to do it
alone and enjoy the glory of proclaiming "coverage!" in the
workplace, you might want to quit your day job to do it justice.
You can invest in your PR initiatives more effectively now that the major
myths surrounding PR have been debunked and you are aware of the reality.