New
Delhi, India – November 13, 2025 : BrandLoom Consulting,
India’s only ROI-focused
branding and digital marketing firm, announced
that its AI-powered marketing strategy delivered an astounding 400% increase
in ROAS for the iconic US plus-size fashion retailer Ashley Stewart.
Their
latest case
study reveals how BrandLoom restructured Ashley
Stewart’s paid marketing ecosystem using AI-led automation, creative
compliance, and intelligent audience targeting, resulting in over $1.16
million in incremental purchase value and 13,800+ additional purchase
events.
Avinash
Chandra, Founder & CEO of BrandLoom, said,
“This project showcases
what happens when human creativity meets AI precision. When you feed AI the
right data, structure, and storytelling, it doesn’t just optimize, it
transforms. Ashley Stewart’s success proves that data-driven creativity is the
new growth engine.”
The
Challenge
Despite
being a powerhouse in plus-size fashion, Ashley Stewart faced rising ad
spends and underperforming campaigns that couldn’t justify their costs. The
brand’s marketing faced multiple roadblocks:
● Creative
Disapprovals: Frequent ad rejections, especially for lingerie campaigns,
disrupted continuity.
● Underused
AI Tools: Limited adoption of Google’s automation and smart bidding
capabilities.
● Escalating
Costs: Ad spend was increasing while conversions declined.
● Disorganized
Campaigns: Fragmented ad structures and poorly refined targeting limited
scalability.
Ashley
Stewart turned to BrandLoom to bring structure, intelligence, and
automation to its paid ecosystem.
The
Strategy
BrandLoom’s
team re-engineered the brand’s campaigns from the ground up, blending AI
optimization, data enrichment, and creative compliance for
consistent, scalable results.
Key
strategic actions included:
● AI-Enriched
Performance Max: Integrated behavioral insights, purchase data, and
in-market signals to improve targeting accuracy.
● Smart
Bidding + Broad Match: Expanded visibility for high-intent searches while
minimizing manual adjustments.
● Creative
Compliance Redesign: Used AI to identify disapproval triggers and
redesigned creatives with compliant yet appealing visuals.
● Always-On
Creative Refresh Loop: Introduced ongoing asset testing to fight creative
fatigue and sustain engagement.
● Smarter
Ad Extensions: Leveraged AI-recommended sitelinks and CTAs to boost CTRs
and Quality Scores.
The
Results
The
transformation was nothing short of remarkable. In just a few months, Ashley
Stewart’s campaigns turned into a model of AI-driven efficiency and
profitability:
● 400%
Increase in ROAS — AI-led optimization maximized return on every dollar
spent.
● $2.94
Drop in Cost Per Conversion — Smarter targeting improved acquisition
efficiency.
● 13,800+
New Purchase Events — Sustained campaign freshness led to consistent sales
growth.
● $1.16
Million in Additional Purchase Value — Stronger intent signals translated
into real, high-value conversions.
Why
It Matters
This
collaboration redefines what AI in marketing
truly means beyond automation, toward intelligence. The results show that when
data, technology, and creativity work in harmony, brands can scale profitably,
sustainably, and globally.
Lee
Washington, Director at Ashley Stewart, said:
“We’re happy to have
chosen BrandLoom as our online marketing partner. The team is excellent and works
very transparently, so even when challenges arise, they’re resolved quickly.
Their expertise and proactive approach have been instrumental in helping us
grow.”
About
BrandLoom
BrandLoom
Consulting isn’t just another marketing agency; it’s
where strategy meets measurable growth. Founded in 2015, BrandLoom has
helped 100+ brands transform their digital ecosystems through data-driven
creativity, intelligent automation, and performance marketing innovation.
From
shaping powerful brand identities to driving full-funnel growth, BrandLoom
partners with brands that want to scale with purpose. With offices in India,
USA, UK, Canada, Australia, and UAE, BrandLoom turns ambition into
sustained business outcomes—one smart decision at a time.
Learn more at https://www.brandloom.com