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Mumbai : In a defining moment for India’s entertainment and sports industry, Pavna Sports Ventures, Kri Entertainment, On Stage Talents (OST), and Weddings by IQ (IQW) have come together to form Pavna Sports & Entertainment Pvt. Ltd. The strategic alliance marks the creation of a unified ecosystem that integrates sports, entertainment, live experiences, and hospitality under one powerful vision.
Swapnil Jain, Managing Director – Pavna Sports
& Entertainment Pvt. Ltd., shared: “AKELE
CHALE TO KYA CHALE, MAZA TO TAB JAB SAB SAATH CHALE.” He added, “This
merger is a celebration of collaboration and shared ambition. By joining
forces, we aim to create an institution that unites creativity, scale, and
performance across industries, from sports and entertainment to events and
experiences.”
About the Merger
The four-way merger brings together the collective
strength of India’s leading names across entertainment, sports, and
experiential domains. Pavna Sports Ventures contributes its deep expertise in
sports management, team ownership, and league operations.
Kri Entertainment, founded by Shvate S Kaull,
with over a decade of legacy, is a leader in talent management, celebrity
representation, and entertainment IP creation. On Stage Talents (OST), founded
by Mourjo Chatterjee, is known for strategic artist management, brand
partnerships, and large-format live experiences.
Weddings by IQ (IQW), led by Imran Qureshi,
brings over 20 years of excellence in luxury weddings and high-end event
experiences across India and globally. Renowned for creative storytelling,
opulent design, and flawless execution.
Together, these entities form a future-ready platform
that combines operational excellence with creative innovation, aiming to shape
the next phase of India’s entertainment and sports evolution.
Leadership Insights
Shvate S. Kaull, Chairman and Managing Director –
Kri Entertainment Ltd., said: “We stand at
a defining moment where entertainment, talent, and sports converge to shape a
future-ready ecosystem. By uniting Pavna Sports’ legacy, Kri’s talent
expertise, OST’s creative depth, and IQW’s experiential finesse, we are
building a talent-first powerhouse driven by creativity, collaboration, and
integrity.”
Mourjo Chatterjee, Founder – On Stage Talents
(OST), added: “This merger is about uniting
visions to create opportunities for artists, brands, and audiences. Together,
we are building a home for creativity that empowers talent, excites audiences,
and inspires partnerships across the globe.”
Imran Qureshi, Founder – Weddings by IQ
(IQW), said: “At Pavna Sports &
Entertainment, we view events not just as celebrations but as transformative
experiences that define the spirit of our brand. Our goal is to elevate
creativity, innovation, and precision across every experience we deliver.”
A Step Toward Global Expansion
Headquartered at Signature by Lotus, Andheri, Mumbai,
Pavna Sports & Entertainment is expanding its footprint across India and
the Middle East. The company is developing a diverse portfolio of live
entertainment formats, branded IPs, sports leagues, and destination events,
alongside curated experiences for corporate and luxury audiences.
Its future roadmap includes a Pan-India concert
series, a global sports league under development for 2026, and international
collaborations that will bring Indian entertainment to new markets. By
combining creativity with commercial scalability, Pavna Sports &
Entertainment aims to build enduring global experiences rooted in Indian
excellence.
About Pavna Sports & Entertainment Pvt. Ltd.
Pavna Sports & Entertainment Pvt. Ltd. is a
multi-vertical experiential company creating world-class IPs across sports,
concerts, theatrical productions, weddings, artist management, and influencer
collaborations. With a vision to take Indian talent global, the company blends
creativity, precision, and scale to deliver exceptional live and digital experiences
across India and the Middle East.
About Kri Entertainment
Founded a decade ago, Kri Entertainment is one of
India’s leading entertainment and talent management companies representing
acclaimed film and digital artists. Known for its creative collaborations,
brand partnerships, and large-format experiences, Kri continues to set new
benchmarks in the entertainment industry. This merger envisioned and driven by
Kri Entertainment marks the beginning of an exciting new era shaping India’s
first integrated entertainment and sports ecosystem.