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To help businesses of all sizes navigate the
fast-evolving digital marketing landscape, Meta has announced the launch
of Click Here: The Art and Science of Digital Marketing and
Advertising, authored by Alex Schultz, Chief Marketing Officer and VP
of Analytics at Meta.
Published in collaboration with Wildfire (UK) and
Little, Brown and Company (US), both imprints of Hachette Livre, the book
serves as a comprehensive guide for marketers, entrepreneurs, and business
leaders looking to grow and succeed in today’s digital-first world.
Drawing on Schultz’s more than two decades of
experience in marketing at companies including Meta and eBay, the book shares
practical insights and guiding principles that can help marketers use
creativity, data, and experimentation to achieve measurable results. Combining
storytelling, strategy, and science, the book delves into proven methods to set
clear goals, choose the right channels, test and refine creative, and measure
what truly matters.
Structured in three parts – The Basics, The
Infrastructure, and The Channels – the book provides an end-to-end playbook for
digital marketing. From understanding the marketing funnel to leveraging AI
tools and creative testing, Click Here is designed to equip
marketers with the mindset and methodologies needed to achieve sustained
business growth. Schultz also explores the growing role of AI in marketing and
shows how generative AI can enhance creativity, targeting, and personalization,
to deliver meaningful experiences to customers.
Said Karthik
Venkateswaran, CEO & Co-founder, Zocket, “I had the opportunity to
meet Alex during his recent visit to India during which he spoke about his
first book 'Click Here'. From social media to product-led channels, 'Click
Here' offers actionable strategies for reaching audiences effectively. Alex’s
perspective on AI is especially relevant for Indian marketers looking to
combine technology and creativity to deliver personalized and engaging
experiences at scale.”
Said Anshuk Aggarwal, Co-founder, AdYogi, “Click Here promises to equip marketers with the mindset and methods
needed to stay ahead in a digital-first world. For India, where digital
adoption is surging and brands are experimenting with new tools and formats,
the book could become the go-to practical guide for building marketing
strategies that are both data-driven and human-centric.”
Said Vikas Chawla, Co-founder, Social Beat, "There’s a notable lack of foundational marketing books that
truly help marketers master the essentials—from setting clear goals to
understanding metrics and the marketing funnel. Alex Schultz’s debut book,
Click Here, stands out as a potential game-changer, poised to fill this
critical gap. Even as the digital landscape rapidly evolves in India and
beyond, the core principles of marketing, advertising, and driving lasting
success remain unchanged. This book is a timely and powerful reminder of those
enduring fundamentals."
Specifically for India, with its thriving startup
ecosystem and a fast-growing digital, Click Here offers valuable guidance for
marketers looking to stand out and grow in one of the world’s most dynamic
markets.
Click Here: The Art and Science of Digital Marketing
and Advertising is now available
in hardcover, paperback, and ebook.