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Bengaluru, 18 October 2025 :
Deconstruct Skincare, the science-backed brand known for its ‘Highly Effective,
Yet Gentle’ philosophy, has officially broken the GUINNESS WORLD RECORDS title, setting a new title for ‘The Longest Skincare Livestream’
through its pioneering 24-Hour Dermathon.
The marathon YouTube
Live session brought together 24
dermatologists, engaging 30,000
participants nationwide and generating over 500,000 real-time interactions, including 200,000 skincare questions, of which 10,000 were answered live, marking a landmark moment for India’s
skincare landscape. The record was officially recognised by GUINNESS WORLD RECORDS following the
successful completion of the 24-hour livestream.
Conceptualised as a
nationwide skincare education initiative, Dermathon aimed to make expert-led
guidance accessible to anyone with an internet connection, from large cities to
smaller towns. Over 24 hours, leading dermatologists including Dr. Anupriya Goel, Dr. Neha Solanki, Dr. Aditya
Walingkar, Dr. Radhika Trivedi, Dr. Devendra, Dr. Rashi Soni and Dr.
Videhi, among others, addressed a wide range of skincare concerns such as
acne, pigmentation, sun protection, ingredient literacy, and beginner
routine-building. Viewers interacted with the experts in real time through the
YouTube Live chat, enabling open and direct conversations that reflected real
skincare journeys.
Speaking on the
achievement, Malini Adapureddy, Founder
and CEO of Deconstruct Skincare, said, “Dermathon has been a defining
moment for us, not just because of the GUINNESS
WORLD RECORDS title, but because of the unprecedented participation we
witnessed across the country. Dermatologists played a pivotal role in making
complex skincare science understandable and actionable, bridging the gap
between expert knowledge and everyday concerns. These conversations reinforced
our belief that large-scale, expert-led initiatives can build long-term trust
in skincare, and they strengthen our commitment to making science-backed
guidance a central part of how skincare evolves in India.”
Sharing her
experience, Dr. Anupriya Goel, a
well-known dermatologist and popular voice on Instagram, said: “The 24-Hour
Dermathon was truly a one-of-a-kind initiative by Deconstruct that brought
dermatologists together to share authentic, science-backed skincare knowledge
on a national stage. Achieving the GUINNESS
WORLD RECORDS title through this effort sends a strong message that
skincare education should be credible, accessible, and rooted in evidence—not
fleeting trends or myths. What stood out most was the shared purpose; seeing
experts unite for an entire day to empower people with genuine dermatological
insights was both inspiring and historic.”
Adding to this, Dr. Neha Solanki said, “Earning the GUINNESS WORLD RECORDS title made the
Dermathon even more special. The event delivered an important message about
choosing products that are effective, gentle, and tailored to individual skin
needs, rather than being driven by trends or fear of missing out. It was
inspiring to see skincare enthusiasts and professionals come together to
celebrate science-backed skincare and put expert advice into everyday
practice.”
The certificate was
awarded from the hands of Mr. Swapnil
Dangarikar, Senior Adjudicator from Guinness
World Records. In the words of Mr. Swapnil, this record was difficult to
achieve and unique in the purpose.
By spotlighting
dermatologist expertise and prioritising education over promotion, Dermathon
cut through the misinformation that often surrounds skincare conversations
online. It addressed the growing need for credible, science-backed guidance,
especially for beginners and those in regions with limited access to
dermatologists.
The GUINNESS WORLD RECORDS title recognition
is a defining milestone for Deconstruct, capturing the scale and ambition of Dermathon
and reinforcing the brand’s focus on credible, education-led experiences that
shape how skincare conversations unfold in India.
About Deconstruct:
With the motto
‘Highly Effective Yet Gentle’, Deconstruct is a brand that aims to deliver
well-researched and evidence-based skincare products that are simultaneously
gentle and non-irritating. The brand was founded by Malini Adapureddy, an
engineer from IIT Kharagpur who, after spending years exposed to deluding
marketing tactics, decided it was time to launch a skincare brand showcasing
efficacious results while being gentle.