New Delhi, 07 October 2025 : This festive season, Bata India steps
into a stylish new chapter with The Brighter Moments collection and
campaign. The collection brings together modern styles and timeless comfort,
designed to make Diwali & the festive season shine.
Leading the way
are two of India’s most-loved modern day muses, Kusha Kapila and Niharika NM,
who front Bata’s latest 360-degree campaign. Known for their wit, relatability,
and distinctive style, they bring a fresh energy and contemporary edge that
align seamlessly with the brand’s pivot towards a younger, fashion-forward
audience. The campaign spans across multiple touchpoints - ensuring a cohesive,
high-impact presence that resonates across both traditional and digital
platforms.
Watch the campaign film
here : Click here.
As part of Bata’s
global Make Your Way campaign, Brighter Moments is more than a
festive launch. It marks a shift in the brand’s journey, celebrating
individuality, spontaneity and culture while showing how a heritage name can
embrace experimentation and still set the style agenda.
For Her: Designed for modern
celebrations, the women’s footwear line-up features metallic mules that shimmer
with every step, and embellished heels that deliver sophisticated sparkle along
with signature Bata Comfit technology. From intimate Diwali dinners to
glittering night outs, these are festive essentials reimagined for comfort and
confidence.
For Him: The men’s collection
showcases sleek derbys and rich tan loafers – refined yet relaxed styles that
bring polish to every look. Whether it’s a traditional gathering or a modern
celebration, these pairs promise style that keeps pace with every moment.
The Brighter Moments
Collection
starts at INR 999 and is available at Bata stores across India and online at bata.com.
On the launch of the
campaign, Badri Beriwal, Chief Strategy and Business Development Officer,
Bata India, says, “Brighter Moments is not just a festive
collection; it is a reflection of our continued pivot towards a style-first,
storytelling-driven brand image. This campaign is rooted in cultural relevance
and creative experimentation, brought to life across multiple touchpoints. By
collaborating with inspiring voices like Kusha Kapila and Niharika NM, we are
deepening our connection with the modern consumer, especially young women who
are redefining what festive dressing means today. It is about individuality,
spontaneity and celebrating every version of yourself.”
Actor, Creator
and Entrepreneur and Digital Creator Kusha Kapila adds, “I have grown up
with Bata, so being part of this special Diwali campaign feels truly special.
The collection captures the energy and vibrance of the festive season, while
staying rooted in comfort and versatility, and the unparalleled quality that
the brand is synonymous with. It is designed for real celebrations and real
people, and I love how it brings together tradition and contemporary style in
such a seamless way.”
Actor and Creator,
Niharika NM, adds, “Festive dressing, for me, is about expressing your
personality with ease and confidence. The Brighter Moments collection by
Bata captures that beautifully - it is contemporary, stylish, and incredibly
versatile. It’s exciting to be the face of this special festive collection that
brings in such fresh styles while still staying true comfort.”
About BATA India:
For close to a century,
Bata India has been a symbol of trust and quality for the Indian
consumers, serving
250,000 customers every day in 2023. Throughout this journey, Bata has
continuously evolved to cater to the diverse needs and preferences of its
customers to become the largest footwear retailer and manufacturer in the
country. Its expansive retail network consists of 1900+ stores (Company Owned
and Franchise). Augmented by thousands of Multi Brand Outlets and a robust
omni-channel presence across D2C and marketplaces, Bata India sells close to 50
million pairs annually.
Bata India’s mission is
to make global trends and premium fashion accessible to all consumers through
its extensive retail network. It is redefining the intersection of fashion and
comfort through its various brands – Bata Red Label for in trend global styles,
Bata Comfit for technology enabled comfort in daily wear, athleisure brand
Power for fitness sneakers and apparel, NorthStar for sneakers inspired by
global youth trends, fashionable range of clogs and slip-ons under Floatz, kids
brand Bubblegummers that has won the trust of parents while inspiring fun, and
Hush Puppies the global brand that epitomises comfort and elegance to name a few.
To explore the world of
Bata, please visit www.bata.com