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- India’s first
Dermathon by Deconstruct will run for 24 hours on YouTube Live, enabling
people to interact with dermatologists in real time through comments.
- The event also serves
as a historic GUINNESS WORLD RECORDS® Title Attempt, spotlighting skincare
education on a national stage.
- The brand unveiled the
campaign on its social platforms, built around this record-setting
initiative to highlight its mission of making expert skincare advice easy
and accessible for beginners.
- Audiences can tune in
to YouTube Live at 11 a.m. on 10 October, with the stream running
continuously for 24 hours, to get their everyday skincare doubts addressed
at no cost.
Bengaluru, 09 October 2025 : Deconstruct Skincare, the
science-backed brand known for its ‘Highly Effective, Yet Gentle’ philosophy,
has announced India’s first Dermathon, a 24-hour, non-stop live conversation
with dermatologists. The first-of-its-kind initiative is officially
registered with GUINNESS WORLD RECORDS® Title Attempt for the Longest
Skincare Livestream, with official adjudicators overseeing the effort.
This will be the first attempt to set a title in this category, marking
a historic milestone in Deconstruct’s mission to make credible
skincare guidance accessible to all.
The event will run for 24 hours on YouTube Live, enabling
people to interact with dermatologists in real time through comments. Audiences
can tune in at 11 a.m. on 10 October, with the stream running continuously
for 24 hours, to get their everyday skincare doubts addressed at no cost. The
conversation will feature 24 dermatologists covering key skincare
concerns, sharing expert advice, and responding to real-time questions in the
comments.
The Dermathon reflects Deconstruct’s commitment to simplifying
the science behind skincare and ensuring skincare remains highly
effective, yet gentle for beginners stepping into routines with confidence.
Through this initiative, the brand strengthens its position as India’s
most credible dermat-first skincare company, while advancing its mission of
making science-backed skincare approachable and inclusive for all.
For participation and registration, visit https://thedeconstruct.in/pages/dermathon
Speaking on the launch, Malini Adapureddy, Founder and CEO of
Deconstruct Skincare, said: “In countless consumer conversations, we’ve
heard the same frustrations: confusion about skin conditions, overwhelm with
product choices, uncertainty around treatments, and limited access to
dermatologists, especially outside major cities. The 24-Hour Dermathon
addresses this head-on, removing all barriers to participation. Over the course
of a full day, expert dermatologists will cover 24 critical skincare topics
that people most often struggle with, while also taking live queries from viewers
nationwide. It’s not just about answering questions, it’s about breaking myths,
democratizing expert advice, and proving that dermat-first skincare
is more than a promise, it’s our practice. By attempting a GUINNESS
WORLD RECORDS® title, we also hope to make skincare education a historic,
collective movement. We want everyone to be part of this world-record attempt.”
Additional Information
As part of the campaign, Deconstruct has unveiled a bold hero film that
cleverly transforms everyday “24s” into a teaser for the upcoming 24-Hour
Dermathon, a first-of-its-kind live skincare event and historic
GUINNESS WORLD RECORDS® attempt. Opening with a playful nod to the iconic
TV series 24, the 30–40 second digital film strings together
real-world cues such as a table reservation, a racing car number, and a phone
screen, all marked “24”, to spark curiosity and anticipation. The
montage builds rhythmically before revealing the core message:
“All your skincare questions. Answered. LIVE.”
“24 Hours. 24 Dermats. Zero Fees. Be part of a world-record attempt.”
The film dramatizes everyday skincare doubts through fast-paced visuals
and striking text sequences, positioning the Dermathon as a landmark 24-hour
live event where dermatologists will answer real-time skincare questions,
empowering beginners to make confident skincare choices. It has been released
across social and digital platforms and will be amplified through paid media
and influencer collaborations leading up to the Dermathon on October 10–11.
Film Link: https://www.instagram.com/deconstruct_skincare/reel/DPbkanVk_p0/?hl=en
The creative concept and production have been executed entirely
in-house by the Deconstruct team.
The 24-Hour Dermathon reinforces Deconstruct’s commitment to making
science-backed skincare accessible, inclusive, and expert-led, while creating a
historic moment for skincare education in India.
About Deconstruct:
With the motto ‘Highly Effective Yet Gentle’, Deconstruct is a brand
that aims to deliver well-researched and evidence-based skincare products that
are simultaneously gentle and non-irritating. The brand was founded by Malini
Adapureddy, an engineer from IIT Kharagpur who, after spending years exposed to
deluding marketing tactics, decided it was time to launch a skincare brand
showcasing efficacious results while being gentle.