Snapdragon commands 40% market share in smartphones above ₹25,000 as per CMR India Smartphone Shipment Tracker for July 2025
New Delhi, India : Qualcomm today announced that Snapdragon has been ranked
as India’s No. 1 premium chipset brand in the smartphone segment
above ₹25,000, according to the latest CMR India release. With a
commanding 40% market share, this milestone reinforces Snapdragon’s
leadership in the premium smartphone category and its role in powering
advanced, reliable, and high-performance mobile experiences for Indian
consumers.
This recognition comes at a time when Snapdragon is
turning up the festive fervor with its vibrant new campaign, ‘Snapdragon
Hai na’. The campaign celebrates the trust that Indian consumers place
in Snapdragon-powered devices, tapping into a powerful consumer truth: when
your smartphone is powered by Snapdragon, you are assured blazing-fast
performance, enduring battery life, an ultimate gaming experience, pro-grade
photography and AI that makes every moment smarter. ‘Snapdragon Hai
na’ follows the journey of everyday smartphone buyers as they navigate the
maze of choices and how Snapdragon-powered devices cut through the confusion
and make the decision simple.
The campaign is being rolled out nationwide through a
comprehensive 360-degree media plan, including television commercials, print
ads, OTT platforms, YouTube takeovers, digital and social media activations and
influencer-led engagement initiatives. By highlighting its superior performance
and next-generation AI capabilities, Snapdragon speaks directly to what
consumers value most, making Snapdragon a clear and the right choice.
According to CMR India, most of Indian consumers are
planning to upgrade their devices this festive season. Key decision drivers
include performance (89%), gaming experience (85%), and future-proofing for
generative AI (45%). With its strong market share, Snapdragon is
well-positioned to meet these expectations and shape the trajectory of India’s
premium smartphone market.
As the country enters its peak upgrade cycle, ‘Snapdragon
Hai na’ stands as more than just a marketing initiative, it is a
commitment to driving innovation, enabling high-performance devices, and
empowering consumers to do more with their devices. Snapdragon continues to set
the standard for premium experiences in India, strengthening its position as
the technology of choice for leading OEM brands and discerning users
alike.