22nd September 2025, Mumbai : Building on a 70-year legacy, Annapurna Group, one of the
leading FMCG brands in Eastern India, is now gearing up for national expansion.
Since 1952, the brand has been serving households with products renowned for
their purity, trust, and quality across categories such as agro-based foods,
dairy, fruit beverages, and edible oils. Currently growing at a steady 15 to 18
percent CAGR, the Group is set to extend its footprint across the country.
With a strong portfolio consisting of more than 10
brands, Annapurna Group continues to strengthen its presence in the FMCG
sector. The company’s signature offering, ghee, has become a symbol of purity,
quality, and goodness. This reputation carries across its entire product
portfolio. Building on this popularity, the Group has launched the first stage
of its expansion with Annapurna Cow Ghee in
the North Indian market, beginning with key states such as Uttar Pradesh,
Chhattisgarh, and Delhi-NCR. Brand Ambassador Shehnaz Gill will lead the
campaign as the face of the product.
Speaking about the brand’s journey, Mr. Subir Ghosh,
Managing Director of Annapurna Group, said:
“Our purpose is simple, to make pure and nutritious food accessible to every
household. In a market where trust is scarce, we are committed to offering
products that meet consumers’ demand for quality and affordability. With
consistent CAGR growth of around 15 to 18 percent, we now aim to expand into
new categories such as staples and health-focused beverages, always upholding
our belief that purity is not a privilege but a right.”
At every stage, from sourcing raw ingredients to
processing and packaging, purity is carefully kept intact to deliver authentic
goodness to consumers. Moving forward, as part of its expansion strategy, the
Group will first strengthen its presence in Northern India this year, followed
by Southern India in the coming years, and eventually expand into the Western
market. By aligning capacity, distribution, and marketing to drive sustainable
growth, Annapurna Group aims to achieve multifold year-on-year growth over the
next three years. At the heart of this journey lies the brand’s core value of
purity, ensuring that consumers experience authentic taste and trusted quality.
Your Right to Purity
For over 70 years, Annapurna Group has been a trusted
name in Indian households, built on purity, trust, and quality. The Group
follows strict SOPs to ensure every product meets the highest standards of
safety and authenticity. Guided by its four pillars of purity: procuring,
processing, packaging, and people, Annapurna’s commitment goes beyond products
to define its culture. From responsibly sourcing ingredients to embracing
modern processes and values-driven employees, purity runs through everything
the brand stands for. This is what makes Annapurna not just a name, but a
legacy of trust for generations.
Annapurna Group has also built a diverse portfolio of prominent brands. Fundaaz leads
the beverages sector in Northeast India with a strong market presence,
while DipTips, with its range of sauces, dips, and condiments, is a
new-generation brand quickly adapting to evolving modern tastes. Together,
these brands reflect Annapurna’s ability to balance its rich legacy with
innovation.
Established in 1952, Annapurna Group is a trusted FMCG
brand known for its Gawa Ghee, Desi Ghee, and Cow Ghee. Combining traditional
methods with modern manufacturing, the group ensures purity, quality, and
transparency in every product. With a PAN-India presence and a focus on social
initiatives like women’s empowerment and healthcare support, Annapurna Group
continues to deliver authentic, reliable food products to consumers.