Tripadvisor and Experience Abu Dhabi Launch a Groundbreaking AI-Powered Immersive Destination Experience at Jio World Plaza, Mumbai
MUMBAI, September 2025 : Step into the future of
exploring travel destinations this autumn as Tripadvisor partners with
Experience Abu Dhabi, the destination brand of the Department of Culture and
Tourism – Abu Dhabi (DCT Abu Dhabi), to unveil their newest project. The
multi-sensory, immersive activation “Abu Dhabi Is Calling” will take place at
Jio World Plaza in Mumbai from September 26–28, 2025.
Over three days, Jio World Plaza will evolve into a
vibrant gateway to Abu Dhabi. This dynamic activation blends cutting-edge
technology with real-time AI interactions, enriched by authentic Tripadvisor
traveller insights. The result is an innovative, multi-sensory journey that
invites both Indian and international visitors to experience Abu Dhabi like
never before.
SUPER REALITY MEETS ARTIFICIAL INTELLIGENCE
The centrepiece? Two immersive domes—one 6-meter and
one 8-meter. The 6-meter dome will be powered by the ORA Sphere, an innovative
spherical projection system that allows guests to control their travel journey
through Abu Dhabi in real time.
With just a touch, visitors can explore 360° cinematic
environments showcasing Abu Dhabi’s most iconic attractions – from the
architectural wonder of Louvre Abu Dhabi to the lush greenery of Al Ain Oasis.
As the dome responds in perfect synchronicity, the ORA Sphere displays live
Tripadvisor reviews, insider recommendations, and curated travel data, creating
a seamless digital-physical journey.
BUILT ON DATA. DESIGNED FOR WONDER.
“A Doorway Into Abu Dhabi” is crafted using
Tripadvisor’s proprietary traveller data highlighting the most-loved
destinations, must-do experiences, and authentic traveller insights to ensure
guests are seeing Abu Dhabi the way real travellers do.
Steve Paganelli, Acting Global Head, Media &
Partnerships, Tripadvisor, said:
“Tripadvisor’s Wanderlab has fused emotional
storytelling, groundbreaking technology, and real traveller data to redefine
how destinations are discovered from afar. Following the success of this
project in London, Paris, and New York, we’re proud to continue our partnership
with Experience Abu Dhabi to bring this visionary project to India.”
Georgios Kalliamvakos, Planning, Strategy, and
Operations Department Director, DCT Abu Dhabi, said:
“In partnership with Tripadvisor’s Wanderlab, we’re
bringing a piece of Abu Dhabi to the heart of Mumbai through an immersive
experience that truly captures the spirit of the emirate. Showcasing Abu
Dhabi’s rich culture, scenic landscapes and unique attractions, this activation
invites everyone to discover Abu Dhabi, a destination where unforgettable
experiences are always within reach.”
INTERACT. IMAGINE. WIN.
“Abu Dhabi Is Calling” will also feature multiple
futuristic and cultural touchpoints:
AI Pod – Collaborate with Tripadvisor’s conversational
AI agent. This people-powered AI tool blends Tripadvisor’s vast first-party
data with the authentic insights of millions of real travellers, delivering
tailored Abu Dhabi itineraries in real time.
Green Screen Photo Booth – Capture your dream Abu
Dhabi moment – from the desert dunes to the Corniche skyline.
Goodie Bags – Guests can pick up a special event
passport upon arrival to collect exclusive Ollie the Owl Tripadvisor stamps.
Once completed, the passport can be redeemed for a complimentary goodie bag, a
fun keepsake to take home.
Win a 5-Star Getaway – Guests can enter to win a
luxury trip to Abu Dhabi, including round-trip flights from India and a stay at
a 5-star hotel.
EVENT DETAILS
Location: Jio World Plaza, Mumbai
Dates: September 26 – 28, 2025
Opening Times:
September 26: 11:00 AM – 10:00 PM
September 27: 11:00 AM – 10:00 PM
September 28: 11:00 AM – 10:00 PM
WHY MUMBAI?
As India’s financial capital and a global gateway,
Mumbai was chosen to host this landmark activation because of its unique blend
of commerce, creativity, and culture. The city is not only home to millions of
ambitious professionals and innovators but also acts as a hub for international
travel. Its cosmopolitan spirit and diverse audience make it the perfect stage
to introduce a global-first experience that connects Abu Dhabi with one of the
fastest-growing travel markets in the world.
Mumbai’s vibrant lifestyle—from Bollywood and art to
its thriving shopping and food scenes—reflects the same mix of tradition and
modernity that Abu Dhabi embodies. By bringing “A Doorway Into Abu Dhabi” to
Mumbai, Tripadvisor and Experience Abu Dhabi are tapping into an audience eager
for immersive, future-ready travel experiences that mirror the city’s
forward-looking energy.