Mumbai, 14 August 2025 : This Independence
Day, FatakPay is inviting India to take charge of its financial future
with Kadam Badhaye Ja, a 10-week campaign starting from 15th
August to 23rd October, inspiring people to take small, consistent
steps towards long term security through Digital Gold and Digital Insurance.
More than a rewards program, Kadam Badhaye Ja
is a call to action. It is about breaking the myth that financial wellness
requires big, risky moves and proving that even modest, regular investments can
build a foundation of independence and protection.
India’s journey to economic empowerment is
still underway. While millions have access to credit, fewer invest regularly
for security. With this campaign, FatakPay aims to bridge that gap, making
savings and protection accessible, rewarding, and part of everyday life.
“Independence is not just political, it is financial. Kadam Badhaye Ja is our
way of encouraging every kirana owner, every gig worker, every family to start
building wealth and security, one step at a time,” said Abhishek Gandhi,
Co-Founder of FatakPay.
Campaign Highlights
1. Independence Day Special – 15 August
2025 Only
- First 1,000 disbursed loan users will receive INR 79
worth of Digital Gold.
- Disbursement window: 00:00 to 23:00 hrs IST on 15
August.
- Gold credited within 3 working days; users notified
via app, SMS, or email.
2. Kadam Badhaye Ja Program – 15 August to
24 October 2025
- Open to all FatakPay users investing in Digital Gold.
- To qualify:
- Cumulative investment of at least INR 5,000 during the
campaign.
- Minimum 5 separate transactions over the 10 weeks.
Rewards That Shine
- Top Investor (≥ ₹50,000 invested): 100 gm Silver (1
winner)
- Rank 2-4 Investors (< ₹50,000): 50 gm Silver each
- Ranks 5 to 20: 10 gm Silver each
- Total Reward Pool: ₹50,000 in digital silver
In case of ties, winners will be chosen
randomly, and remaining participants placed in lower tiers.
The campaign is not just about prizes. It is
about creating a habit. By making regular investments in Digital Gold and
Digital Insurance, users protect their future against uncertainty, while
enjoying the transparency, accessibility, and trust that FatakPay is known for.
“This is financial independence in action,”
added Gandhi. “We are not asking people to leap, we are asking them to keep
moving forward, step by step, until holistic financial outlook becomes second
nature.”
General Conditions
- Rewards are nontransferable and non-exchangeable for
cash.
- FatakPay may modify or withdraw the campaign without
notice.
- All rewards processed within 5 working days of
campaign end.
- FatakPay’s decisions are final and binding.
For campaign related detailed Terms and
Conditions, read here: https://fatakpay.com/blog/fatakpay-kadam-badhaye-ja-campaign/