India is in the midst of a business renaissance.
Start-ups are budding beyond metros; SMEs are looking at creative ways of
marketing on a shoestring budget, even luxury brands eyeing Tier-2 and Tier-3
markets. Against this backdrop, some recent Indian authors' books are
generating the buzz for doing something rare, meshing theory with raw on-ground
reality. These very works are books that don't tell you just what to do; they
show you how it works in the Indian environment.
1. Start Your Own Enterprise: The Must Know-How
Guide for an Entrepreneur
By Dr. Prateek Jain, Professor of Strategy &
Entrepreneurship, Birla Institute of Management Technology (BIMTECH)
With India siphoning out a massive number of over 6
million entrepreneurs every year, the path from idea to execution often seems
like a maze. Dr. Prateek Jain, Professor of Strategy & Entrepreneurship at
BIMTECH, distills his years of mentoring start-ups into a clean and clear
pathway consisting of 33 steps. This is not an idealized version of
entrepreneurship it is a raw look at the fate of the flesh: legal
registrations, financial planning, export, and Government schemes. The book
with its precise understanding of an imperfect business ecosystem in India is
equally invaluable for a college graduate with a dream and for a mid-career
professional about to take a leap. Practical with those lesser-known insider
tales often sacrificed for glitz in start-up stories, it's really a how-to
manual for actual-world entrepreneurship.
2. Innovative Marketing-30 Types of Marketing for
SMEs
By Dr. Prateek Jain, Professor of Strategy &
Entrepreneurship, Birla Institute of Management Technology (BIMTECH)
Marketing budgets for small companies are a crucial
factor to allow or forbid existence, but according to Dr. Prateek Jain,
Professor of Strategy & Entrepreneurship at BIMTECH, money is not the
answer to everything. Drawing upon his corporate experience and several years
of working with SMEs, he offers 30 unusual marketing strategies whose
foundations lie on creativity, knowing the right time to act, and intimate
customer insight rather than big spends. From guerrilla marketing to partnering
with hyperlocal influencers, these are pragmatic tactics that any marketer can
deploy quickly with very few resources and yet enjoy the immediate payoff.
Consider this book a survival manual for SMEs trying to punch above their
weight.
3. The LUXE Dip – A Glimpse into the Basics of Luxury
By Dr. Jyoti Das, Associate Professor of Practice
(Marketing & Retail), Birla Institute of Management Technology (BIMTECH),
and Dr. Arun Mittal, Assistant Professor of Marketing, B.I.T. Mesra (Noida
Campus)
Luxury in India is in a state of paradox wherein the
country has one of the largest growth rates in this high-end market, yet luxury
marketing remains one of the most under researched academic domain. With luxury
and fashion brands flooding the country, this sunrise educational domain with a
huge retail job potential is still absent in the portals of reputed B Schools
of the country with few exceptions like Birla Institute of Management
Technology (BIMTECH). Dr. Jyoti Das, with 17 years in luxury and fashion retail
after 11 in FMCD, and Dr. Arun Mittal, a marketing academician strive to fill
that gap with The LUXE Dip. The originality of the book lies in its
storytelling approach wherein the authors have created two fictitious personas
a luxury industry veteran and a marketing professor. Fictional anecdotes are
employed to explain the serious concepts of the subject. It’s interesting
because it appears to be a coffee table conversation between two erudite
friends. They lead readers down the path of luxury from Mesopotamian origins to
the contemporary ideas of the "Five Senses Approach" in luxury retail
which is an original framework for luxury custodians to follow in their
qualitative and multi sensorial retail store pursuits of their brands. Each
chapter combines historical heritage, brand stories, and concrete conceptual
insights, making it a go for luxury quick reading book for all management
students and those who are curious to know more about luxury goods. For the
budding luxury professionals, the sales staff, and the inquisitive Gen Z
shoppers, this self-training book makes the world of luxury accessible and fun
reading. To a question as to why the book is so value priced unlike other
luxury books, Dr Das replied “Luxury goods can be expensive but why should
luxury knowledge not be suitably democratised?” Dispersion of knowledge on
luxury would only swell its market size in India, a country on the threshold of
being the world’s 3rd largest economy by 2030.
4. The Unique Indian Market – Doing Business in
India
By Prateek Jain, Professor of Strategy &
Entrepreneurship, Birla Institute of Management Technology (BIMTECH)
Understanding India's market means navigating its many
contradictions. In 30 insightful chapters, Dr. Prateek Jain, Professor of
Strategy and Entrepreneurship at BIMTECH, serves as a cultural and economic
roadmap for doing business in the world's most diverse market. From how family
structures affect buying decisions, to the idea of "jugaad" as an
ingrained innovation mind-set, the book explores avoiding pitfalls and seizing
opportunities. From Dr. Jain's perspective, there is this India versus Bharat
divide, the role of festivals in peak sales; and consequently, the rise of the
middle class. For foreign entrepreneurs, it becomes a mock drill in subtleties
that can make or break ventures here; for Indian firms, it's a reflection on
where they actually stand in the big picture.
Why These Books Deserve Attention
What ties these four titles together is their refusal
to be purely academic. They’re built on lived experience, primary research, and
cultural fluency. And in a market where imported business advice often misses
local nuance, these works unapologetically take the Indians' point of view and
this is really what makes them so invaluable to date.