7th July, 2025 : Following the successful launch of Frenchie X
in Kerala, VIP Clothing Limited has further strengthened its presence in the
southern market with the introduction of its youthful Yuwa Series. As
part of its strategic growth plan, the Yuwa Series is tailored to appeal to
India’s young, style-conscious consumers, reinforcing the brand’s commitment to
offering bold and contemporary innerwear options across the region.
The Yuwa Series brings together a powerful lineup of modern, expressive
innerwear options under the trusted VIP umbrella. The range includes Maxer,
Azure, Ascent, Univo, and now One Up — a new, bold line of printed long trunks
tailored for the expressive, fashion-forward youth who embrace individuality.
All products are united under the vibrant tagline, “Confidence Starts with
Comfort.”
The Yuwa Series includes:
- Maxer: A sporty,
dynamic printed mini trunk tailored for active comfort.
- Azure: A sleek and
ultra-light printed brief ideal for all-day wear.
- Ascent: A premium mini
trunk offering all-day ease and support.
- Univo: A signature
style brief with universal appeal.
- One Up: A striking new
range of printed long trunks made for Gen Z and millennials who aren’t
afraid to stand out
This curated collection speaks directly to younger demographics,
combining modern cuts, expressive designs, and premium fabric to create a line
that’s as bold, diverse, and confident as the generation it serves.
Mr. Sunil Pathare, CMD of VIP Clothing Limited, commented that “The
launch of the Yuwa Series, including our exciting new product One Up, is a
major step forward in connecting with the youth of India. Today’s generation is
expressive and confident, and we’re building our product offerings to resonate
with their lifestyle and personality. The South Zone is a key market in this
journey, and we’re thrilled to start here.”
Mr. Devendra Vyas, CFO of VIP Clothing Limited, added that: “By
launching youth-centric products like One Up under the VIP brand, we are
creating greater value while strategically moving towards premiumization. This
directly supports our long-term objectives of brand enhancement and margin
expansion.”
With a legacy spanning over five decades, VIP Clothing Limited has
consistently set industry benchmarks with its focus on innovation, quality, and
relevance. While originally renowned for men’s innerwear, the brand now offers
a diversified portfolio including women’s and teen collections, athleisure
wear, and accessories.
With the Yuwa Series and continued expansion, VIP Clothing Limited
reinforces its commitment to being a lifestyle partner for young, modern India
— always evolving, always comfortable.